TCL taps Amagi – TV Manufacturer TCL has tapped cloud-based SaaS technology for broadcast and connected TV provider Amagi to support its new streaming options for TCL TV users in the US.
Amagi will help TCL accelerate the addition of channels to its platform, according to the company. As part of the deal, TCl will benefit from a variety of Amagi services.
Amagi will contribute its Amagi Connect FAST marketplace to the partnership, along with its Thunderstorm server-side dynamic ad insertion platform; the Ads Plus premium CTV advertising marketplace; and the delivery of video-on-demand (VOD) content on TCL devices.
Channels can be delivered via direct agreements already in place with content partners, with Amagi managing SSAI, CDNs and delivery.
Via Amagi Connect, TCL can request and launch multiple channels without needing a direct agreement with each content partner. Amagi Ads Plus will represent the advertising inventory exclusively for all Amagi Connect channels delivered via the partnership.
“TCL takes great pride in our innovation, vertical integration, and valuable relationships with partners like Amagi as those are the keys to our success. As a top two best-selling TV brand in the U.S. for four consecutive years, we have achieved our goal to become one of the most popular electronics brands in the country, but we won’t stop there. By always listening to what our users value, we know that consumers demand more entertainment options, so we’re thrilled to elevate our award-winning product’s content library with Amagi’s services,” said Mark Zhang, president, TCL North America.
“We’re proud to partner with TCL once again to support the brand’s streaming capabilities reach its full potential. This is an important new partnership for Amagi, and we look forward to seeing it grow along with the launch and success of the improved TCL platform,” said Srinivasan KA, co-founder and chief revenue officer at Amagi.
News Source: Digital TV Europe