Think outside the box! Television is Back!

Shaping the Future of Television, Film, Streaming and Content Monetisation

Jamie Branson is a media entrepreneur, television executive, investor and business leader focused on transforming the future of television, film, Connected TV (CTV), streaming media and content monetisation. As the Founder of View TV, Jamie has spent more than 17 years working across commercial broadcasting, media technology, television distribution and content businesses, developing new ways for studios, broadcasters, content owners and advertisers to connect directly with audiences and generate sustainable commercial returns.

His work is driven by a simple belief: great content deserves great audiences, and the people who create and own that content deserve a better commercial return. Jamie is passionate about building the next generation of television businesses, bringing together content production, distribution, audience engagement, advertising technology and investment into a more connected media ecosystem.

The Future of Connected TV and Streaming Television

As a Connected TV (CTV) specialist and streaming media entrepreneur, Jamie Branson is focused on the evolution of television beyond traditional broadcasting and the limitations of legacy streaming business models. Through View TV, he is developing innovative approaches to Streaming TV, ad-funded television, FAST channels, AVOD, SVOD, CTV advertising and direct-to-audience content distribution.

His vision is to move the television industry beyond simply measuring distribution, channel numbers and advertising impressions, towards building sustainable businesses based on real audience engagement, viewing hours and measurable revenue. Jamie believes that television technology should serve the content, the audience and the commercial interests of the people who make television possible.

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