Shaping the Future of Television, Film, Streaming and Content Monetisation
Jamie Branson is a media entrepreneur, television executive, investor and business leader focused on transforming the future of television, film, Connected TV (CTV), streaming media and content monetisation. As the Founder of View TV, Jamie has spent more than 17 years working across commercial broadcasting, media technology, television distribution and content businesses, developing new ways for studios, broadcasters, content owners and advertisers to connect directly with audiences and generate sustainable commercial returns.
His work is driven by a simple belief: great content deserves great audiences, and the people who create and own that content deserve a better commercial return. Jamie is passionate about building the next generation of television businesses, bringing together content production, distribution, audience engagement, advertising technology and investment into a more connected media ecosystem.
The Future of Connected TV and Streaming Television
As a Connected TV (CTV) specialist and streaming media entrepreneur, Jamie Branson is focused on the evolution of television beyond traditional broadcasting and the limitations of legacy streaming business models. Through View TV, he is developing innovative approaches to Streaming TV, ad-funded television, FAST channels, AVOD, SVOD, CTV advertising and direct-to-audience content distribution.
His vision is to move the television industry beyond simply measuring distribution, channel numbers and advertising impressions, towards building sustainable businesses based on real audience engagement, viewing hours and measurable revenue. Jamie believes that television technology should serve the content, the audience and the commercial interests of the people who make television possible.
Building Businesses Across the Television and Entertainment Ecosystem
As Founder of View TV, Jamie Branson is building an integrated television and content monetisation ecosystem connecting production studios, broadcasters, content libraries, streaming platforms, Connected TV manufacturers, advertisers and audiences.
His business interests span television broadcasting, cloud playout, content delivery networks (CDN), streaming infrastructure, advertising technology (AdTech), programmatic CTV advertising, content distribution, film and television investment, and branded entertainment.
Through View TV Studios, View TV Cloud, View TV Play, View TV Marketplace and the Kapang streaming platform, Jamie is working to create new opportunities for content owners to retain greater control over their intellectual property, expand distribution and generate better returns from their content assets.
Television, Film Investment and the Future of Content Production
Jamie is particularly interested in the changing economics of television and film production. He believes the future of entertainment will increasingly bring together production finance, brand investment, content ownership, distribution and audience monetisation.
Rather than relying exclusively on traditional commissioning, advertising or distribution agreements, Jamie advocates commercially sustainable production models that connect brands, investors, studios and audiences from the outset.
His focus is on creating television and film businesses where content is not simply produced and sold, but developed as a valuable commercial asset with a clear route to audience reach, distribution and return on investment.
Media Leadership, Innovation and Entrepreneurship
With an entrepreneurial approach to media and technology, Jamie Branson combines commercial strategy, business development, investment thinking and an understanding of the television industry’s operational challenges. His interests extend across the future of broadcasting, digital entertainment, artificial intelligence in media, advertising innovation, audience analytics and the development of new television business models.
He is an advocate for a more transparent and commercially sustainable media industry, where content creators, studios and broadcasters have greater control over how their work reaches audiences and generates revenue.
Jamie continues to explore opportunities to build, invest in and develop businesses that bring together entertainment, technology, advertising and distribution.
The future of television is not just about where content is watched. It is about who owns it, who reaches the audience and who benefits from the value it creates.