Jamie Branson

Streaming Media Mentor & FAST Channel Expert

Live Sports Streaming delivers amazing revenues from the cloud

Live Sports Streaming is the latest content genre to join the streaming ecosystem as a primary revenue stream. Live Sports Streaming TV for teams, leagues and federations will transition to streaming models over the coming months.

Live Sports services have always been the hook of selling broadcast television subscriptions. They have grown Sky TV and Verizon to high revenue subscribers by exclusively selling “sports demand”.

live sports streaming, Jamie Branson
Live Sports Streaming for global niche audiences

The Future of Live Sports is Streaming

Live sports are one of the most popular and engaging forms of entertainment in the world. Millions of fans tune in to watch their favourite teams and athletes compete in real-time. Ultimately, this creates a sense of excitement and connection that is hard to replicate. However, traditional ways of broadcasting live sports, such as cable or satellite TV, are becoming increasingly outdated and inconvenient for many viewers. They often require expensive subscriptions, complicated hardware, and limited choices of channels and content.

That’s why streaming is the future of live sports. Streaming is the delivery of video and audio content over the internet, without the need for a physical connection or a dedicated device. Sports Streaming allows viewers to access live sports from any device, such as a smartphone, tablet, laptop, or smart TV. This can be from any location, as long as they have an internet connection. Streaming also offers more flexibility and personalization for viewers, who can choose from a variety of platforms, services, and packages that suit their preferences and budgets.

Live Sports Streaming Benefits

Streaming is not only beneficial for viewers, but also for sports leagues, teams, and athletes. Sports Streaming enables them to reach a wider and more diverse audience. This is especially prevalent with younger generations who are more likely to consume content online than on traditional TV.

Low Latency Streaming also allows them to create more interactive and immersive experiences for fans, such as offering multiple camera angles, instant replays, statistics, commentary, and social media integration. Streaming also opens up new opportunities for monetization and sponsorship, as sports organizations can leverage data and analytics to target and engage their fans more effectively.

How is the industry transforming Live Sports Streaming?

Streaming is already transforming the way live sports are consumed and produced. According to a report by PwC, global sports streaming revenues are expected to grow from $10.6 billion in 2018 to $17.1 billion in 2023, representing a compound annual growth rate of 10%. Some of the leading players in the sports streaming market include Amazon Prime Video, DAZN, ESPN+, fuboTV, Hulu Live TV, Sling TV, YouTube TV, and Peacock. These platforms offer a range of live sports content, from major leagues such as the NFL, NBA, MLB, NHL, and Premier League, to niche sports such as cricket, rugby, cycling, and esports.

The future of live sports is streaming, and it is here to stay. Streaming offers a more convenient, affordable, and enjoyable way for fans to watch live sports, and a more lucrative and innovative way for sports organizations to deliver live sports. Streaming is not only changing the game but also the fan experience.

live sports streaming, Jamie Branson

View TV Live delivers an amazing live sports streaming solution

View TV Live announces the perfect end-to-end solution for delivering live sports production! Achieved by using a hybrid mix of traditional and modern monetisation methods to provide a sustainable earnings model for federations and sports rights owners. View TV Live is also providing key revenue models to live comedy, business conferences, podcasts and live music events. However, the sports angle was the hardest to model to justify.

Jamie Branson of View TV states “Sports cable subscription models have no future and sports terms and federations are looking at the future of their revenue generation….”

live sports streaming, Jamie Branson
View TV Live – Creating revenues for Sports Teams and Businesses Globally using the power of “The Cloud”

Sports teams can make use of “The Cloud” to capture, validate, edit, produce and distribute content across monetization platforms to provide incremental revenues. View TV Live links all parties from origin capture and editing to monetization across premium Live and On-demand platforms FAST.

There are a couple of different approaches to monetising Live Sports. Clipping to provide highlight reels is the first. Live Remote Production to produce live low latency experiences for global audiences is another. This provides tremendous efficiencies around reduced travel and higher utilisation of production teams.

What is Live Event Video Clipping?

Live event video clipping software is a type of software that allows users to capture, edit, and share short video clips. These clips are generated from live events, such as sports, concerts, conferences, or webinars.

Live event video clipping software can be used for various purposes, such as:

  • Highlighting the best moments of a live event, such as a goal, a performance, a speech, or a reaction
  • Creating engaging and shareable content for social media, websites, blogs, or newsletters
  • Enhancing the fan experience and interaction with live events, such as allowing fans to vote, comment, or create their own clips
  • Generating additional revenue and exposure for live event organizers, sponsors, and broadcasters, by offering premium clips, ads, or subscriptions

How does Live Event Video Clipping Work?

Live event video clipping software typically works by:

  • Connecting to a live video source, such as a camera, a streaming platform, or a broadcast feed
  • Allowing users to select and trim segments of the live video stream, either manually or automatically based on predefined criteria or triggers
  • Applying filters, effects, transitions, captions, logos, or watermarks to the clips
  • Exporting and uploading the clips to various destinations, such as social media platforms, cloud storage, or video hosting services
  • Providing analytics and insights on the performance and engagement of the clips

Some examples of live event video clipping software are:

  • Tellyo: A cloud-based platform that enables users to create and distribute live and on-demand video clips across multiple digital platforms,
  • Wildmoka: A cloud-native solution that automates the creation and distribution of live video highlights using artificial intelligence and machine learning,
  • Clipper: A web-based tool that allows users to easily capture and share video clips from any live stream or video file,
  • Grabyo: A cloud-based platform that enables users to create and distribute live and on-demand video clips across multiple digital platforms,

What is Cloud-Based Remote-Live Event Production?

Live event production is the process of planning, organizing, and executing a live event, such as a concert, a conference, a sports game, or a webinar. Live event production involves various tasks and challenges, such as:

  • Securing a venue and equipment
  • Hiring and managing a crew and talent
  • Coordinating audio, video, lighting, and graphics
  • Streaming and broadcasting the live event to the audience
  • Ensuring the quality and reliability of the live event

Traditionally, live event production requires a lot of physical resources. This includes hardware, software, cables, cameras, microphones, monitors, switchers, encoders, and decoders. It also requires a lot of human resources, such as producers, directors, engineers, technicians, operators, and moderators. These resources are often expensive, complex, and difficult to transport, set up, and maintain.

However, with the advancement of cloud technology and internet connectivity, live event production can now be done remotely and virtually using cloud-based remote live event production services. These are services that allow users to produce live events from anywhere in the world using cloud-based platforms and tools. Some examples of cloud-based remote live event production services are:

  • LiveU: A service that provides live video streaming solutions using cellular bonding and cloud technology
  • Grabyo: A cloud-based platform that enables users to create and distribute live and on-demand video clips across multiple digital platforms,
  • Tellyo: A cloud-based platform that enables users to create and distribute live and on-demand video clips across multiple digital platforms,
  • StreamYard: A service that enables users to create professional live streams using a web browser and cloud-based studio
  • vMix: A service that offers software and hardware solutions for live video production and streaming using cloud computing

What are the advantages of Live Cloud Production?

Cloud-based remote live event production services offer various advantages and benefits over traditional live event production methods, such as:

  • Cost savings: Cloud-based remote live event production services reduce the need for expensive physical equipment and personnel, as well as travel and accommodation costs. They also offer flexible pricing models based on usage and features.
  • Scalability: Cloud-based remote live event production services can easily scale up or down depending on the size and complexity of the live event. They can also handle multiple live events simultaneously without compromising the quality or performance.
  • Accessibility: Cloud-based remote live event production services can be accessed from anywhere in the world using any device with an internet connection. They also enable users to collaborate and communicate with each other in real time regardless of their location.
  • Creativity: Cloud-based remote live event production services provide users with a variety of creative options and features, such as graphics, transitions, effects, overlays, captions, polls, chat, and more. They also allow users to integrate with other platforms and services, such as social media, video hosting, analytics, and monetization.
  • Reliability: Cloud-based remote live event production services ensure the reliability and security of the live event by using advanced cloud technology and infrastructure. They also provide backup and redundancy options in case of any technical issues or failures.

In summary, Cloud-based remote live event production services are revolutionizing the way live events are produced and delivered. They offer users a more convenient, affordable, flexible, and innovative way to create engaging and memorable live events for their audience

live sports streaming, Jamie Branson
Live Sports Streaming

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