Kapang FAST PLUS – Kapang has announced that it has adopted FAST PLUS from View TV, a game-changing solution for streaming TV broadcasters of all sizes. FAST PLUS enables broadcasters to transition from cable and satellite TV to streaming TV with higher revenues, lower costs, and better user experience. Launch a FAST Channel within seven days.
“Kapang FAST Plus is compatible with all major FAST Channel Cloud TV Playout origin service providers, allowing you to seamlessly deliver your channel to audiences without changing your workflow. You can also retain 100% of ad-revenues with Kapang FAST Plus.”Nicky Scanlon – Head of Channel Operations – Kapang
Where can audiences engage with Kapang?
Kapang is a device-independent CTV platform that offers traditional publishing simulcast streaming TV channels and FAST Channels, using the traditional TV revenue model. Kapang is available on various devices, such as Amazon Fire TV, Apple TV, Apple iOS, Android TV, and more.
Kapang has added FAST PLUS to its distribution model options, to attract cable and satellite channels that want to stream their content over the internet. FAST PLUS leverages the advantages of FAST Channels, such as free ad-supported TV, linear programming, and connected devices. It also overcomes the limitations of FAST Channels, such as low ad revenues, limited content genres, and poor audience retention.
“FAST Channel Distribution is a key factor for any Streaming Broadcaster. Kapang has made it easier for everyone by offering an EPG purchase, replicating the satellite and cable TV services. You no longer have to wait for approval as a content provider, you can launch your channel and promote it to audiences within days and receive 100% of the revenues with 100% Ad-fill from the unique Kapang Backfill catalogue.”Jamie Branson – Founder Kapang
Kapang FAST Plus does not take a revenue share….
Kapang FAST PLUS allows broadcasters to keep 100% of their advertising and sponsorship revenues, by paying a simple SaaS fee that covers all the essential services for streaming TV, such as transcoding, CDN, SSAI, ad-fill and platform distribution. FAST PLUS also provides broadcast-grade quality and reliability, as well as global reach and scalability.
How does Kapang solve the FAST channel problems?
Kapang FAST PLUS solve traditional FAST Channel problems by providing:
- Pick a dedicated EPG and launch a channel in days with no FAST Channel selection process,
- Retain 100% of revenue earned from the chosen advertising agency, Kapang takes no revenue shares,
- Launch a compatible channel within 7 days using Kapang or any approved third-party technology provider such as View TV, Wurl and Amagi,
- Kapang will backfill 100% of all ad-pods for approved channels with a minimum floor price to make sure no slates are shown to viewer,
- You can launch as many channels as you require subject to costs without having to convince Kapang that multiple channels should be deployed,
- You are provided with 24/7 dashboard with earnings and audience data to curate your channel based on audience statistics.