What is Addressable Advertising: The Future of Television Advertising Addressable advertising is a revolutionary way of delivering targeted and personalized advertisements to TV viewers. Instead of delivering the same advertisements to everyone watching a particular program, addressable advertising uses data and technology to deliver customized ads to specific households based on their viewing habits, demographic information, and other factors. Traditional…
AI TV Channel, View TV AI, will be made available on the Kapang platform and available for distribution across all platforms for the NAB Show 2023 in April. View TV has created an AI-powered content creation tool that can take existing videos and generate new videos to provide a 24-hour channel that brings the latest trends, news and information into…
View TV Boost is a new service launched by View TV, providing a YouTube-style MCN for FAST channels without changing their FAST channel playout provider. Boost from View TV instantly lists any compliant channel on Kapang in the UK and USA subject to licensing, getting channel broadcasting and earning within 72 hours and introducing the channel's performance to other platforms.…
Kapang opens platform to OTT FAST channels - FAST Broadcaster. Kapang is a platform developed to appreciate audience demands following cord-cutting trends. Kapang delivers broadcast television channels & niche audience channels across 14 genres. Although Kapang is dedicated to providing a Streaming TV Cable experience, an additional genre has recently been added for OTT FAST channels allowing up to 100…
Amagi - Is anyone making any money? Amagi is a cloud technology company that provides solutions for live and on-demand video streaming, FAST Channel distribution, and monetization. Amagi enables content owners, broadcasters, and streaming platforms to create, manage, and deliver high-quality, engaging, and personalized video content across multiple devices and platforms. Amagi's cloud-based solutions are scalable, flexible, and cost-effective, allowing…
Free ad-funded Streaming Television, commonly known as FAST, has evolved over the past few years, with platforms such as Pluto and Redbox generating millions of dollars in ad revenues, monetising archived content, and generating much-needed cash from their video libraries. Today, FAST and Linear Streaming TV are not appreciated as a replacement for cable packages, as it fails to meet…
View TV Sports - View TV knows Live Sports Streaming is the holy grail in proving that Streaming is the Future of TV. Streaming Live Sports delivered as FAST Ad-funded, Service Subscription, or Pay-per-view [PPV] Services allows any sports team to launch and broadcast live and archive footage as a million-dollar broadcaster in a few days, but does it make…
View TV has created a network that allows investors and Fast Channel to achieve their own objectives whilst minimising risk and providing a sustainable revenue model for exponential growth. For Connected TV and FAST Channels to grow, they need to create enough revenue to reinvest in fresh content to retain audiences and attract a wider community. Without a sustainable revenue…
MVPD stands for Multichannel Video Programming Distributor, and vMVPD stands for Virtual Multichannel Video Programming Distributor. This article explains the concepts of MVPD and vMVPD, Skinny Bundles, and the differences between MVPD, vMVPD, and SVOD (Subscription-based Video On Demand). What is an MVPD and how Does It Work? MVPD stands for Multichannel Video Programming Distributor. Though this definition of MVPD sounds…
LONDON, 29 September 2022: In the next five years, online advertising revenues will almost double from $190 billion in 2022 to $362 billion in 2027 according to the latest research from Omdia.Omdia Senior Research Director, Maria Rua Aguete said: “Netflix is expected to generate just under a quarter of its revenue from advertising by 2027 in the US. With the growth in…
Tellyo Player delivers live event monetization Live Event Ad-funded Monetization sdd Live Event eTicket Platform ddd Live Event Linear Television Channel
Single series FAST channels - touting the value. The ad-supported streaming space is heating up, along with the available content on those platforms. At NATPE’s Streaming Plus event, executives from Vizio, Filmrise and Tastemade dished on how AVOD and free ad-supported streaming TV (FAST) providers are attracting viewers with content. One way is through single show linear channels, which solely air…
Who is Jamie Branson? Jamie Branson is the founder and CEO of View TV, a company that specializes in providing streaming TV solutions for broadcasters and content creators. Jamie Branson is a digital media specialist and investor who has over 20 years of experience in the TV industry. He is also a visionary and innovator who has developed several platforms…
Promising as the FAST distribution model may be, it is a daily fight for eyeballs, premium ad placements, and prominence on a broad range of FAST platforms. To stand out from the crowd, create scale, and ensure a stable source of ad revenues, quality content needs to be packaged and scheduled to high standards across a diverse range of platforms.…
FAST channels distribution just became a lot easier for content owners, channels, and platforms with the latest offering from View TV. FAST Channel Network from View TV provides a growing catalog of FAST channels available to platforms and opens up the doors for a lot of channels to get recognized by global OTT platforms and Smart TV Manufacturers. FAST Channel…
A FAST Channel launch - 6 Key points. FAST is an ideal entry to OTT: low setup costs, global reach, and enhanced revenue streams. Learn how to create a channel, in 6 simple steps. Firstly, what is a FAST Channel? The acronym stands for Free Ad-Supported Television. In one word, however, FAST is… television. It entails linear distribution of content, and…
FAST Channels change broadcast landscape - A report, Free Ad-Supported Streaming TV: Why More Advertisers (and Consumers) Are Going F.A.S.T., from Comcast Advertising, the advertising division of Comcast Cable, highlights the rise of Free Ad-Supported Streaming TV (FAST) and its value to advertisers today as a complement to traditional TV and streaming advertising plans. As one of the newest forms of…
Kapang is a Connected TV platform delivering more than 400 FAST & subscription channel services to viewers in the UK and USA using an internally developed private content distribution network (CDN), BroadcastCDN, to provide broadcast-grade encoding, delivery & monetization from an SRT/RIST live feed sent from any existing playout system. BroadcastCDN provides a live linear & on-demand user experience that…
Brits set £20 limit on streaming spend - A new report has found that streaming is dominating the UK TV landscape, but that Brits have a hard cap when it comes to paying for SVOD services. According to The Trade Desk, 73% of Brits are now streaming video content, with 84% of 18-34-year-olds favouring streaming over traditional TV. The report…
Media Companies need to pay more attention to FAST, quickly. Free ad-supported streaming TV services will only become more attractive promotional channels as consumers minimize entertainment expenses amid inflationary pressures. Brands can no longer afford to allow FAST services to fly under their radars, as usage of the biggest players now stacks up to that of well-known streamers in a…
FAST Wars, the Free Ad-funded Streaming Television race to roll out broadcasters to IP-connected device platforms. Both Content Owners and Broadcasters have seen FAST to be a cost-effective approach to grow and transpose their content or channel revenues from declining cable and satellite platforms to connected TV and FAST OTT Platforms powered by Smart TV Apps and supported across mobile,…
Banijay Rights launches FAST with its first general entertainment FAST channel. Banijay Rights is ramping up its FAST channel offering with the launch of the distributor’s debut dedicated general entertainment channel Horizons: Powered by Banijay. Horizons will host the likes of drama series Gunpowder and The Woman in White, alongside formats including Location, Location, Location, 8 Out of 10 Cats and Pointless, taking advantage of a plus-130,000 hour back…
Sparring over Hulu - Comcast would be interested in acquiring Hulu if Disney decides to sell the streaming platform, according to Comcast CEO Brian Roberts. It’s an assertion which suggests Comcast is not about to make it easy for Disney to buy out the 33% stake in Hulu that Comcast currently owns. “Hulu is fantastic, it has a wonderful platform, and I believe if it…
At the Next TV Summit on Tuesday, AC/DC’s “Thunderstruck” was the walk-on music for a panel debating the death of broadcast. A classic ’90s throwback tune was perhaps appropriate considering “1990 was the last time broadcast mattered,” quipped Next TV reporter David Bloom, the moderator of the event, which is part of NYC TV Week. But legacy TV companies and…
Tubi launching World Cup FIFA 2022 FAST channel. Tubi — the free and ad-supported streaming service owned by Fox — today announced that it’s fired up a “FIFA World Cup FAST Channel.” If the name wasn’t clear enough (despite being a mouthful), it basically means all World Cup, all the time, with ads. Why is Fox doing this in addition to…
Nielsen’s latest report from The Gauge, the media measurement company’s monthly total TV and streaming snapshot, revealed that streaming usage represented 35 percent of overall television consumption in the US in August, marking another record-high share for the format and its second month as the top TV viewing category. Broadcast and cable each gained in August as well, with shares…
FAST CHANNELS THRIVE AS VIEWERS LOOK FOR ‘LEAN BACK’ VIEWING. The success of FAST channels proves that viewers still enjoy a ‘lean back’ viewing experience in the streaming age. That was one of the conclusions of an IBC2022 Conference session on FAST channels, titled Transitioning Linear and VOD and Introducing the Simplicity of FAST. Session Moderator Nathalie Lethbridge, Founder and…
Nothing sits still for long, and after years of experimentation, fine-tuning and increased competition - not to mention plenty of speculation and denial - the prospect of ads on subscriptionplatforms is finally looking like a reality. While most companies are now adopting a hybrid model between AVOD and SVOD, we have decided to cluster them based on their predominant model. …
Smart TV Apps launched by Cloudie TV allows broadcasters and private networks to deliver a carrier-grade audience platform for ad-funded TV and subscription services. Cloudie TV Smart TV apps solution, combined with their Cloudie TV Nucleus IPTV Middleware offers a number of third-party integration options for operators, with many options for billing, analytics and much more. Your complete IPTV System.…
TV in the FAST Lane - the new era of operational creativity. In the face of unprecedented competition, media companies must find ways to innovate — but the cost of delivering content in an era of multiplying platforms is eating into their operations budget for trying new things. FAST channels represent a significant new opportunity to test ideas, iterate —and…
‘SUPERCHARGE STREAMING’ WITH ITVX SERVICE says Deep Bagchee, Chief Product Officer at ITV. He will detail the broadcaster’s plans for innovative new streaming service ITVX during his IBC Conference session today With several leading global services recently discussing the possibility of ad-supported tiers alongside existing subscription offers, it’s apparent that streaming is on the cusp of an intriguing new phase…
Red Bee enters FAST market with Red Bee Pulse - Red Bee Media, the media services provider, has announced the addition of Free Ad-Supported Streaming TV (FAST) services to its Red Bee Pulse product. Red Bee’s scalable OTT virtual channel and advanced ad insertion capabilities help organisations launch FAST services quickly and grow digital audiences. Harnessing its established partnerships with…
Fox says Super Bowl spots are going, going, almost gone - The NFL season hasn’t kicked off yet, but Fox Sports is about ready to do a touchdown dance about ad sales for the Super Bowl. Variety reported Wednesday that Fox has sold 95% of its ad inventory for Super Bowl LVII, scheduled for February 12, and has five or fewer half-minute…
Nuestra.TV Launches with 40+ FAST Channels. Adsmovil’s free video streaming service is programmed to appeal to the diversity of the Hispanic community. In the latest move by companies to target the rapidly growing Hispanic streaming audiences, Adsmovil USA has launched a new free streaming service, Nuestra.TV with 40+ FAST channels and more than 15,000 hours of free VOD content. Nuestra.TV…
40% of TV Budgets Should Be Spent on FAST Connected TV. In less than a decade, TV has gone from a sure thing—the de facto mass reach platform—to nuanced, complicated and in flux. You’ve probably heard many hot takes around the notion that “TV is dead!” But the reality is consumers have not stopped embracing TV. Quite the contrary, but…
BroadcastCDN part of the View TV Group has launched a Cable & Satellite broadcaster transformation package to take existing and traditional broadcasters into FAST markets at scale to generate sustainable revenues. Broadcast CDN carries the service from your origin premises, onsite or at a managed service provider, delivers the channel via a private carrier-grade CDN with broadcast-grade SSAI, compliance monitoring,…
Frequency Launches Bleav's FAST Channels - As the 2022 NFL Regular Season kicks off, Frequency, the top cloud-based video SaaS platform powering linear channels for content providers across the globe, and sports and entertainment omnichannel production company Bleav, launched Bleav’s free ad-supported streaming TV (FAST) channels. Frequency’s Studio platform created Bleav’s two FAST channels for OTT distribution, Bleav and Bleav Football, which will…
Why FAST can change EVERYTHING - FAST channels allow rights holders to effectively become broadcasters in their own right. Richard Middleton explores just how deep the effects of this emerging tech might be felt No one seems quite sure just when FAST channels first emerged, but their proliferation over the past year or two has been rapid. First things first,…
FAST services to take market share. Barclays’ Kannan Venkateshwar says as free ad-supported TV proliferates, even old content will compete with newer SVOD titles. Free ad-supported streaming television (FAST) services are all the rage as content providers and distributors look for any way to squeeze profits from streaming video, and though there is a danger that too much of a good…
Warning - IBC Press Release Barrage coming this week with more smoke and mirrors than a burning bathroom shop. So which Press Releases do you believe and how do you find your way through this fog of information, well we are stating that the people who are quiet this year are the ones to watch as they most certainly have…
Free ad-supported streaming TV (FAST) services benefit from a lack of U.S. viewer access to free linear TV, partly because of a national amnesia about the presence of over-the-air broadcast. Tens of millions are already using FASTs, generating billions in ad revenue. But it will be much harder in the UK for FASTs to carve out an audience. In the…
Content is King is a phrase that has caused a lot of discussion points within FAST. Current FAST platforms are more focused on running archived content on loop to the last blood from the bag of stones that they have missed the points that content is still king. We calculated that the local Los Angeles local TV channel KTLA was…
New Report reveals that F.A.S.T. penetration has doubled since last year, as consumers turn to FAST channels for a lean-back, TV-like experience. Report recommends F.A.S.T. advertising as a complement to traditional TV and streaming advertising. Comcast Advertising released a new report entitled “Free Ad-Supported Streaming TV: Why More Advertisers (and Consumers) Are Going F.A.S.T.” The report highlights the rise of free ad-supported streaming…
The cord-cutting revolution is continuing to advance according to a survey from Future Today. The survey Future Today surveyed over 300 families regarding their linear TV and streaming habits. The resulting report is filled with interesting information, but it all mostly points to bad news for owners and operators of linear TV channels. Nearly two-thirds (62%) of respondents said that…
Nielsen Prepares to Go Private and responds to FCC Critique. It’s a new era in Nielsen’s history. Shareholders have approved an acquisition of the TV measurement company by a private equity consortium made up of Evergreen Coast Capital Corp., an affiliate of Elliott Investment Management L.P., and Brookfield Business Partners L.P. The all-cash deal was valued at approximately $16 billion, including the assumption of debt.…
Netflix could charge advertisers up to $65 per 1K ad impressions. As Netflix prepares to launch its highly-anticipated ad-supported tier, advertisers are likely thinking about how to tap into the streamer’s distribution reach – though it may come at a cost. According to a Wednesday report from The Wall Street Journal, Netflix could charge advertisers up to $65 for reaching 1,000 viewers, or cost…
1. OEM FASTs Continue To Grow In our new report, FASTs Are The New Cable, we talk a lot about the growth of the FAST services owned by the various OEMs. They have an advantage in that they are the interface for the TV’s operating system, the default when you turn on the TV. Not only can they promote their own…
Samsung TV Plus is set to unveil a host of new programs under a new brand logo. This raft of premium content will grant users all around the world access to diverse, high-quality TV shows. Samsung is also expanding compatibility with this TV service to even more of its devices. Opening Up a New Era of Streaming Samsung launched Samsung TV…
Senior Digital Director Daniel Lannon Led and Completed the Rebrand of the Acquired Xtreme Sports Social Media Channels to INTROUBLE to fit with Company Branding. JUNE 27, 2022 (Amsterdam, June 24th, 2022) Insight TV, the leading millennial-focused global channel operator and producer, today announces the completion of the rebranded INTROUBLE social media channels, previously the Xtreme action sports social media channels which were acquired from…
Cloudie TV makes FAST Broadcasting successful by using its end-to-end private cloud to help content owners to deliver a great return on content investments. You can check out the products at https://cloudie.tv/cloud-playout/
Broadcaster Roger Bolton has suggested the BBC is "spooked" by the decline in young audiences to traditional radio. Bolton, 76, was speaking after being dropped as host of Radio 4's Feedback after 23 years. "If you were running Radio 4, you must be worried by the fact that not many young people are coming to listen to you," Bolton said. A BBC…
Pluto TV pivoted from AVOD to FAST a few years ago and this video covers some of the points around this via a streaming media interview with the Pluto TV CTO.
Netflix’s move to hire a dynamic duo to oversee its global ad sales ambitions couldn’t come at a better — or worse — time. At last, media buyers are finally getting the information they need to start making plans to spend clients’ ad dollars on what’s been a highly anticipated launch. But the buyers Digiday reached, who spoke on condition…
FAST continues to defy expectations. A linear viewing format that’s growing? In 2022? Yet the number of available FAST channels in the U.S. is over 1,400, with 22 major providers including Pluto TV, Tubi and Roku Channel. FAST also saw considerable attention in this year’s NewFronts, with the likes of AMC Networks and A+E Networks unveiling plans for a slew of new…
Note: This guest column extrapolates from the VIP+ report “Life in the FAST Lane,” which delves into the state — and future — of free ad-supported streaming TV, available only to subscribers. The streaming landscape is facing a period of immense growth — and tumultuous disruption. In response to a record-breaking number of global subscribers during the COVID-19 pandemic, many large…
If your business makes video content, I’m sure you have a YouTube channel or maybe a video podcast – you might even stream live on something like Twitch. But if you want to level up, it’s time to get FAST. https://www.youtube.com/watch?v=4lOj7tyEW0I Here are five things to know about Free Ad-Supported Streaming Television. There are lots of FAST platforms, and they’re…
FAST Playout Solutions are a minefield for broadcasters and content owners alike. So what are the main features required to make your channel stand out above the rest and make it easy to create and monetize your FAST Channel creation? FAST Channel Playout should not be a term; Playout creates linear TV, and the audiences loved how playout was delivered…
View TV a managed producer of FAST and Broadcast channels has released its in-house private cloud playout and media workflow to self-service customers as the latest release of its Cloudie TV product.View TV has always believed “TV should look like TV always has” and that “FAST is a mere efficiency and addressable ad opportunity, not an opportunity to reinvent TV”…
Traditional Broadcasters need and want to adopt Streaming, but how? View TV, an original streaming company with two decades of experience, has powered and experienced the success of streaming media and the transformation of audiences’ media consumption from traditional broadcast networks to digital streaming services. Now that Streaming for broadcasters has been honed and aligned as another contribution service, traditional…
Think for a moment: How many streaming services are you subscribed to? Netflix, Hulu, HBO Max, Amazon Prime, Disney+, Paramount+, Apple TV … the list seemingly goes on and on with more streaming services entering the space every year. Initially, opting into streaming was a way for consumers to save money, an alternative to cable. Now, with so many services…
Free ad-supported streaming TV (FAST) services are growing rapidly. Today, hundreds of FAST channels exist, and a recent report from VIP+ found that the average large FAST studio took home $23.2 million in ad revenue by the end of the second year after launch. FAST services and channels are trending globally for several key reasons. Over the last few years,…
76% of viewers find FAST ads shorter than those on linear TV - Free ad-supported streaming TV (FAST) is but one component of the expanding AVOD space. How audiences react to the increasing frequency of ads is another factor – one on which FAST channels have the upper hand, new LG Ads data shows. Overall, 76% of surveyed consumers found…
Disney edges past Netflix with a total of 221 million streaming subscribers at the end of the most recent quarter and announced it will launch a Disney+ option with advertising this December. In the just-ended quarter, Disney+ added 14.4 million Disney+ customers, beating the consensus of 10 million expected by analysts polled by FactSet, as it released Star Wars series Obi-Wan Kenobi and Marvel’s…
Peak TV programming, or the overabundance of original shows, films, and series that have landed on broadcast, cable, and streaming outlets in the past decade, may be on its way out, or at least slowing down. Companies are slashing budgets and cutting costs, making it appear that consumers are going see a pullback in the number of titles being released…
FAST Usage Was Up 9 Points in the First Five Months of 2022. The percentage of U.S. TV watchers who say they use a free, ad-supported TV streaming service rose to 55%, according to Hub Entertainment Research. The percentage of U.S. TV watchers who say they use a free, ad-supported streaming service like Roku Channel, Pluto TV or Freevee ticked up 9 points to…
The taxonomy of streaming video services is expanding. Historically, the market was split between ad-supported services offering videos for people to watch on-demand, otherwise known as AVOD services such as YouTube, and subscription-based services offering videos for people to watch on demand, like Netflix’s SVOD service. Then came virtual multichannel video programming distributors (vMVPDs), like Sling TV and YouTube TV,…
The free ad-supported streaming TV (FAST) sector has surged over recent months and a new report from LG Ads Solutions has shown that this increase shows not only shows no sign of stopping but also will present advertisers with a lucrative future. The survey, carried out with Leflein Associates, surveyed 1,500 US adults from CTV households to examine consumer adoption,…
The TV segment has become an integral part of human life which covers the daily entertainment and information needs of consumers. According to Statista, the average time spent watching TV in 2021 by US adults was 3 hours and 17 minutes per day, and they can do this via any device, whether desktop or mobile. Today, state-of-the-art TV channel alternatives allow…
Sports are a key genre on FAST, accounting for 117 distinct channels as of July 2022. Yet while sports channels are numerous — as they are on cable — the reality of FAST is very different. Many major sports leagues and brands lack a presence, be they cable networks, leagues or digital brands that could easily cross over. What…
Press Release “Kapang announces 80/20 revenue share to BroadcastCDN customers" Kapang is Connected TV platform delivering more than 400 FAST & subscription channel services to viewers in the UK and USA using an internally developed private content distribution network (CDN), BroadcastCDN, to provide broadcast-grade encoding, delivery & monetization from an SRT/RIST live feed sent from any existing playout system. BroadcastCDN…
Kapang is Connected TV platform delivering more than 400 FAST & subscription channel services to viewers in the UK and USA using an internally developed private content distribution network (CDN), BroadcastCDN, to provide broadcast-grade encoding, delivery & monetization from an SRT/RIST live feed sent from any existing playout system. BroadcastCDN provides a live linear & on-demand user experience that viewers…
In its first year under the Warner Bros. Discovery umbrella, Discovery’s Shark Week is diving into the deep end with a host of new marketing partners. The American Red Cross, the MLB, MeUndies and Sugarfina have all signed on to participate in the annual shark celebration, taking place July 24 through July 31. The summer event returns for its 34th year…
CTV advertising is gaining popularity among marketers. However, some are still on the fence as they have several questions, especially related to CPM. Here, Jason Fairchild, CEO, tvScientific, answers some of those questions and explains why performance buyers should consider it. Jason Fairchild CEO , TvScientific July 14, 2022 Over the past few years, search and social performance marketers have begun…
As consumers tighten their belts, ad funded models are becoming a more enticing prospect for streamers. Netflix’s announcement in April that it has hit an apparent subscriber wall sent out shockwaves, prompting many to question how attractive and profitable the streaming model can be. But suggestions of a streaming crash are premature. Rather, video streaming is growing up. And as…
FAST Channels - Quality not quantity. So many companies are making channels with some companies having more than 100 channels which are all unwatchable or uninteresting. FAST broadcasting has opened a few opportunities to launch channels with a few hours of content and assume that the channel is going to be watched by millions of people. The reality is a…
Los Angeles CA – May 11, 2022 – Off the back of NAB 2022, View TV Group has announced that Volty the unique channel featuring only electric vehicles currently a FAST channel, has aligned with and will be rebuilt using the FAST 2.0 Standard. “Volty is the world’s largest collection of electric vehicle content and the only TV channel catering to…
London – May 6 2022 – On the back of NAB 2022, View TV Group have announced that BITE the premium food network has signed an agreement to be broadcast in UK and US on the Kapang CTV platform owned by View TV Group. “BITE is a specialist 24-hour food network that showcases a world of culinary adventure and simple to…
Los Angeles CA – May 6, 2022 – On the back of NAB 2022, View TV Group have announced that Dark Matter TV the premium Horror and Sci-Fi channel from TriCoast TV, currently a FAST channel on many platforms has aligned with and will be rebuilt using the FAST 2.0 Standard. “Dark Matter TV launched on Halloween 3 years ago and…
Monarch Films’ Channels rebuilt- New York NY – May 6, 2022. On the back of NAB 2022, View TV Group have announced that three FAST channels owned by Monarch Films Inc., has aligned with and will be rebuilt using the FAST 2.0 Standard. “TV Nuts, Boomer Channel and Down The Rabbit Hole channels will be rebuild and VOD assets made…
The Future of Television requires a Hard Reset. In all great stories there are five main elements, the characters, the setting, the plot, the conflict and the resolution and the future of television certainly has a story. The Future of Television is ready for transition, but the early adopters agreed to a business model that was created to exploit archive content,…
Kapang enables convergence of Broadcast TV & FAST. Free Ad-supported Streaming Television (FAST) or vLinear[1] has enjoyed explosive growth in the decade since the first FAST services appeared. The take-up has generally been driven by home broadband enabling streaming, massive choice and the service being free. Cord-cutters’ needs have generally been satisfied in pivoting from traditional subscription TV. TV itself has…
Los Angeles CA – April 4, 2022 - In the run up to NAB 2022, View TV Group have announced that the open-source FAST2.0 Standard is now available. “The standard provides a step-change for content producers, content and channel owners to open up their inventory to traditional network, satellite or cable TV and brands with the advertisers they normally use.” said Jamie Branson,…
View TV Group Announces the first 73 channels to be built on FAST2.0 Los Angeles CA – April 5, 2022 - In the run up to NAB 2022, View TV Group have announced that the initial tranche of AVOD content producers and owners have aligned with the FAST2.0 Standard. “This is a great response to our publication of the standard” said…
Los Angeles CA – April 27, 2022 - View TV Group have announced that the five PiZetta Media FAST channels featuring authentic first-person stories of everyday heroism have aligned with and will be rebuilt using the FAST 2.0 Standard. “PiZetta Media broadcasts five 24/7 FAST channels telling authentic first-person stories of everyday heroism. Frontliners TV tells authentic stories about healthcare workers,…
Dread TV the amazing horror channel launches with View TV. In time for NAB 2022, View TV has announced that Dread TV, the cult horror FAST channel has aligned with and will be rebuilt using the FAST 2.0 Standard. “Dread TV, which is owned by a Los Angeles-based company, Epic Pictures Group, features horror videos, podcasts, news, and features on…
Jersey NY – April 18, 2022 — View TV Group, owner of the Cloudie TV broadcast-grade CDN and monetization solution, announced today that it has partnered with DMC Broadcast Group to enable cable and satellite broadcasters to achieve digital transformation. View TV Group and DMC Broadcast have partnered to enable traditional and digital TV channels to be hosted on the View TV Group Connected TV…
Los Angeles CA – April 4, 2022 - In the run up to NAB 2022, View TV Group have announced that their playout centre is operational, and the first 200 seats have been sold to a global video social networking service and television content producers, content and channel owners. Back view of a young man watching a big TV panel “Having…
Los Angeles – 8, May 2022 - Kapang, the CTV platform recently announced its FAST2.0 Standard that provides a more engaging, ‘cable like’ traditional TV viewer experience. To open up the opportunity to all linear and AVOD content rights holders, Kapang is offering to take new or existing content and recreate their linear channels and/or AVOD/SVOD as FAST2.0 compliant. Being FAST2.0 compliant will…
Los Angeles CA – April 4, 2022 - In the run-up to NAB 2022, View TV Group, owner of Cloudie TV have announced that the open-source FAST 2.0 Standard will support the migration of live events, live news and premium entertainment from satellite, cable of OTA to FAST platforms. “The standard provides a route for live and premium branded content to migrate from…
In the run up to MIPCOM 2021, View TV Group have signed a channel carriage deal on their Kapang CTV platform for broadcast in North America and the United Kingdom with the premier African safari themed channel WildEarth. “WildEarth is such an amazing idea. To have the ability to be in the centre of an African safari with the sights,…
The following is a list of the Top 10 points you need to cover to get your channel to be super successful: Point 1 - Content Selection Choose content that people want to watch, cheap content is a long term expense, "you cannot polish a turd". Content should have an equal quality, brand or niche so your channel is predictable,…
xTV a new angle on Streaming Television developed by View TV that provides a traditional Free to Air business model with the benefits of streaming media delivery for linear and on-demand video content services. FAST Channel services of old are restricted to archive content due to the low amount of the ad dollar going back to the original content owners,…
CNN+ will cease operations effective April 30, just a little more than one month after it first launched. CNN and Warner Bros. Discovery announced the move on Thursday (April 21). Along with the shuttering of the new streaming service, CNN announced that Andrew Morse, executive vice president and chief digital officer of CNN Worldwide and the head of CNN+, has…
Amid Streaming Boom, Some Companies Love Linear TV. Betting that they can’t compete with Netflix and hoping a diversified approach is more lucrative, A+E, Fox Corp. and AMC Networks are leaning into the cable bundle (and ad-supported streaming). THR ILLUSTRATION / ADOBE STOCK When the upfronts return to New York City in mid-May after a two-year pandemic hiatus, broadcast TV…
Ads were supposed to be on their way out, replaced by subscription money. Now Netflix, Disney, and everyone else is learning to live with them. Times Square, New York, in 2019. Paul Rovere/Getty Images Reed Hastings was consistent, year after year. Any time someone asked the Netflix CEO when he’d introduce ads to his streaming service, he insisted that it made…
Cord Cutting Spikes at 31% - The top 8 U.S. pay TV platforms combined lost over 1.5 million subscribers in the first quarter. That's bad news for a tech/media/telecom sector that's suddenly enduring slowed subscription streaming uptake (Image credit: Championship Research) The other shoe seems to have dropped for U.S. media companies in the first quarter, which were already facing…
Netflix could be going live soon (Image credit: Shutterstock) Will Netflix get into live streams to stop you unsubscribing? These are uncertain times for Netflix, but the streaming service isn't sitting idle as competitors grow and subscribers leave. It has plans to diversify beyond its current core business, and those plans apparently extend to live streaming shows. As per a new report…
Fast-forward to the new service that streamers are rushing to join. The familiar formula of television content shown with adverts is staging a comeback The US programme Judge Judy is helping to lead a brand of free, advertising-supported streaming services that is attracting a sharp rise in revenuesSONJA FLEMMING/GETTY IMAGES Are the credits rolling on the streaming wars? You might…
Ad-supported and ad-free products will be part of the strategy, streaming head JB Perrette said JB Perrette on stage at the Warner Bros. Discovery upfront in New York. (Image credit: Getty Images for Warner Bros. Discovery) HBO Max and Discovery Plus, brought together when Discovery acquired WarnerMedia, are still likely to be combined, the newly combined Warner Bros. Discovery told media buyers. “In the…
Broadcast TV’s reduced role made clear in fall presentations. They never even made it onto the stage. There were constant reminders of the diminished influence of broadcast television networks this past week, when entertainment companies Paramount, Disney, Warner Bros. Discovery, NBC Universal and Fox hawked their upcoming wares to advertisers in flashy New York presentations. None was more glaring than…