Jamie Branson

Streaming Media Mentor & FAST Channel Expert

Jamie Branson delivers some of the best FAST Channel Experiences and Streaming TV monetisation across multiple CTV platforms getting your channels off the ground FAST.

Single series FAST channels – touting the value

Single series FAST channels - touting the value. The ad-supported streaming space is heating up, along with the available content on those platforms. At NATPE’s Streaming Plus event, executives from Vizio, Filmrise and Tastemade dished on how AVOD and free ad-supported streaming TV (FAST) providers are attracting viewers with content. One way is through single show linear channels, which solely air…

Who is Jamie Branson

Who is Jamie Branson? Jamie Branson is the founder and CEO of View TV, a company that specializes in providing streaming TV solutions for broadcasters and content creators. Jamie Branson is a digital media specialist and investor who has over 20 years of experience in the TV industry. He is also a visionary and innovator who has developed several platforms…

FAST Channels – Distribution gets easier

FAST channels distribution just became a lot easier for content owners, channels, and platforms with the latest offering from View TV. FAST Channel Network from View TV provides a growing catalog of FAST channels available to platforms and opens up the doors for a lot of channels to get recognized by global OTT platforms and Smart TV Manufacturers. FAST Channel…

A FAST Channel  Launch – 6 Key points

A FAST Channel launch - 6 Key points. FAST is an ideal entry to OTT: low setup costs, global reach, and enhanced revenue streams. Learn how to create a channel, in 6 simple steps. Firstly, what is a FAST Channel? The acronym stands for Free Ad-Supported Television. In one word, however, FAST is… television. It entails linear distribution of content, and…

FAST Channels change broadcast landscape

FAST Channels change broadcast landscape - A report, Free Ad-Supported Streaming TV: Why More Advertisers (and Consumers) Are Going F.A.S.T., from Comcast Advertising, the advertising division of Comcast Cable, highlights the rise of Free Ad-Supported Streaming TV (FAST) and its value to advertisers today as a complement to traditional TV and streaming advertising plans. As one of the newest forms of…

Kapang announces 80/20 FAST revenue share to align with the traditional broadcast model

Kapang is a Connected TV platform delivering more than 400 FAST & subscription channel services to viewers in the UK and USA using an internally developed private content distribution network (CDN), BroadcastCDN, to provide broadcast-grade encoding, delivery & monetization from an SRT/RIST live feed sent from any existing playout system. BroadcastCDN provides a live linear & on-demand user experience that…

Media Companies Need to Pay More Attention to FAST, Quickly

Media Companies need to pay more attention to FAST, quickly. Free ad-supported streaming TV services will only become more attractive promotional channels as consumers minimize entertainment expenses amid inflationary pressures. Brands can no longer afford to allow FAST services to fly under their radars, as usage of the biggest players now stacks up to that of well-known streamers in a…

FAST WARS – It is a content play, not a technology play

FAST Wars, the Free Ad-funded Streaming Television race to roll out broadcasters to IP-connected device platforms. Both Content Owners and Broadcasters have seen FAST to be a cost-effective approach to grow and transpose their content or channel revenues from declining cable and satellite platforms to connected TV and FAST OTT Platforms powered by Smart TV Apps and supported across mobile,…

Banijay Rights Launches FAST

Banijay Rights launches FAST with its first general entertainment FAST channel. Banijay Rights is ramping up its FAST channel offering with the launch of the distributor’s debut dedicated general entertainment channel Horizons: Powered by Banijay. Horizons will host the likes of drama series Gunpowder and The Woman in White, alongside formats including Location, Location, Location, 8 Out of 10 Cats and Pointless, taking advantage of a plus-130,000 hour back…

Sparring over Hulu

Sparring over Hulu - Comcast would be interested in acquiring Hulu if Disney decides to sell the streaming platform, according to Comcast CEO Brian Roberts. It’s an assertion which suggests Comcast is not about to make it easy for Disney to buy out the 33% stake in Hulu that Comcast currently owns. “Hulu is fantastic, it has a wonderful platform, and I believe if it…

Streaming accounts for 35% of watching, we think more.

Nielsen’s latest report from The Gauge, the media measurement company’s monthly total TV and streaming snapshot, revealed that streaming usage represented 35 percent of overall television consumption in the US in August, marking another record-high share for the format and its second month as the top TV viewing category. Broadcast and cable each gained in August as well, with shares…

FAST CHANNELS THRIVE

FAST CHANNELS THRIVE AS VIEWERS LOOK FOR ‘LEAN BACK’ VIEWING. The success of FAST channels proves that viewers still enjoy a ‘lean back’ viewing experience in the streaming age. That was one of the conclusions of an IBC2022 Conference session on FAST channels, titled Transitioning Linear and VOD and Introducing the Simplicity of FAST. Session Moderator Nathalie Lethbridge, Founder and…

SVOD and AVOD: the future will end in tiers

Nothing sits still for long, and after years of experimentation, fine-tuning and increased competition - not to mention plenty of speculation and denial - the prospect of ads on subscriptionplatforms is finally looking like a reality. While most companies are now adopting a hybrid model between AVOD and SVOD, we have decided to cluster them based on their predominant model. …

Launch a multi-channel FAST platform in 7 days

Smart TV Apps launched by Cloudie TV allows broadcasters and private networks to deliver a carrier-grade audience platform for ad-funded TV and subscription services. Cloudie TV Smart TV apps solution, combined with their Cloudie TV Nucleus IPTV Middleware offers a number of third-party integration options for operators, with many options for billing, analytics and much more. Your complete IPTV System.…

TV in the FAST Lane – the new era of operational creativity

TV in the FAST Lane - the new era of operational creativity. In the face of unprecedented competition, media companies must find ways to innovate — but the cost of delivering content in an era of multiplying platforms is eating into their operations budget for trying new things. FAST channels represent a significant new opportunity to test ideas, iterate —and…

‘SUPERCHARGE STREAMING’ WITH ITVX SERVICE

‘SUPERCHARGE STREAMING’ WITH ITVX SERVICE says Deep Bagchee, Chief Product Officer at ITV. He will detail the broadcaster’s plans for innovative new streaming service ITVX during his IBC Conference session today With several leading global services recently discussing the possibility of ad-supported tiers alongside existing subscription offers, it’s apparent that streaming is on the cusp of an intriguing new phase…

Red Bee enters FAST market with Red Bee Pulse

Red Bee enters FAST market with Red Bee Pulse - Red Bee Media, the media services provider, has announced the addition of Free Ad-Supported Streaming TV (FAST) services to its Red Bee Pulse product. Red Bee’s scalable OTT virtual channel and advanced ad insertion capabilities help organisations launch FAST services quickly and grow digital audiences. Harnessing its established partnerships with…

Nuestra.TV Launches with 40+ FAST Channels Targeting Hispanics

Nuestra.TV Launches with 40+ FAST Channels. Adsmovil’s free video streaming service is programmed to appeal to the diversity of the Hispanic community. In the latest move by companies to target the rapidly growing Hispanic streaming audiences, Adsmovil USA has launched a new free streaming service, Nuestra.TV with 40+ FAST channels and more than 15,000 hours of free VOD content.  Nuestra.TV…

BroadcastCDN is a transformation solution for Cable & Satellite broadcasters looking to jump into FAST

BroadcastCDN part of the View TV Group has launched a Cable & Satellite broadcaster transformation package to take existing and traditional broadcasters into FAST markets at scale to generate sustainable revenues. Broadcast CDN carries the service from your origin premises, onsite or at a managed service provider, delivers the channel via a private carrier-grade CDN with broadcast-grade SSAI, compliance monitoring,…

Frequency Launches Bleav’s FAST Channels

Frequency Launches Bleav's FAST Channels - As the 2022 NFL Regular Season kicks off, Frequency, the top cloud-based video SaaS platform powering linear channels for content providers across the globe, and sports and entertainment omnichannel production company Bleav, launched Bleav’s free ad-supported streaming TV (FAST) channels.  Frequency’s Studio platform created Bleav’s two FAST channels for OTT distribution, Bleav and Bleav Football, which will…

Why FAST can change EVERYTHING

Why FAST can change EVERYTHING - FAST channels allow rights holders to effectively become broadcasters in their own right. Richard Middleton explores just how deep the effects of this emerging tech might be felt No one seems quite sure just when FAST channels first emerged, but their proliferation over the past year or two has been rapid. First things first,…

FAST services to take market share

FAST services to take market share. Barclays’ Kannan Venkateshwar says as free ad-supported TV proliferates, even old content will compete with newer SVOD titles. Free ad-supported streaming television (FAST) services are all the rage as content providers and distributors look for any way to squeeze profits from streaming video, and though there is a danger that too much of a good…

In the US, FAST services are booming. In the UK, will they struggle?

Free ad-supported streaming TV (FAST) services benefit from a lack of U.S. viewer access to free linear TV, partly because of a national amnesia about the presence of over-the-air broadcast. Tens of millions are already using FASTs, generating billions in ad revenue. But it will be much harder in the UK for FASTs to carve out an audience. In the…

Comcast Advertising Reveals How Free Ad-Supported Streaming TV (F.A.S.T.) is Changing the TV Advertising Landscape

New Report reveals that F.A.S.T. penetration has doubled since last year, as consumers turn to FAST channels for a lean-back, TV-like experience. Report recommends F.A.S.T. advertising as a complement to traditional TV and streaming advertising. Comcast Advertising released a new report entitled “Free Ad-Supported Streaming TV: Why More Advertisers (and Consumers) Are Going F.A.S.T.” The report highlights the rise of free ad-supported streaming…

Over 60% of Families Have Cut The Cord, What Does it Mean For Linear TV?

The cord-cutting revolution is continuing to advance according to a survey from Future Today. The survey Future Today surveyed over 300 families regarding their linear TV and streaming habits. The resulting report is filled with interesting information, but it all mostly points to bad news for owners and operators of linear TV channels. Nearly two-thirds (62%) of respondents said that…

Nielsen Prepares to Go Private and responds to FCC Critique

Nielsen Prepares to Go Private and responds to FCC Critique. It’s a new era in Nielsen’s history. Shareholders have approved an acquisition of the TV measurement company by a private equity consortium made up of Evergreen Coast Capital Corp., an affiliate of Elliott Investment Management L.P., and Brookfield Business Partners L.P. The all-cash deal was valued at approximately $16 billion, including the assumption of debt.…

Netflix could charge advertisers up to $65 per 1K ad impressions

Netflix could charge advertisers up to $65 per 1K ad impressions. As Netflix prepares to launch its highly-anticipated ad-supported tier, advertisers are likely thinking about how to tap into the streamer’s distribution reach – though it may come at a cost. According to a Wednesday report from The Wall Street Journal, Netflix could charge advertisers up to $65 for reaching 1,000 viewers, or cost…

Samsung Plus doubles on down on FAST

Samsung TV Plus is set to unveil a host of new programs under a new brand logo. This raft of premium content will grant users all around the world access to diverse, high-quality TV shows. Samsung is also expanding compatibility with this TV service to even more of its devices. Opening Up a New Era of Streaming Samsung launched Samsung TV…

INTROUBLE Insight Rebrand

Senior Digital Director Daniel Lannon Led and Completed the Rebrand of the Acquired Xtreme Sports Social Media Channels to INTROUBLE to fit with Company Branding. JUNE 27, 2022 (Amsterdam, June 24th, 2022) Insight TV, the leading millennial-focused global channel operator and producer, today announces the completion of the rebranded INTROUBLE social media channels, previously the Xtreme action sports social media channels which were acquired from…

Life in the FAST Lane

FAST continues to defy expectations. A linear viewing format that’s growing? In 2022? Yet the number of available FAST channels in the U.S. is over 1,400, with 22 major providers including Pluto TV, Tubi and Roku Channel. FAST also saw considerable attention in this year’s NewFronts, with the likes of AMC Networks and A+E Networks unveiling plans for a slew of new…

WHY NICHE SVOD AND FAST WILL FUEL POST-PANDEMIC STREAMING SUCCESS

Note: This guest column extrapolates from the VIP+ report “Life in the FAST Lane,” which delves into the state — and future — of free ad-supported streaming TV, available only to subscribers. The streaming landscape is facing a period of immense growth — and tumultuous disruption. In response to a record-breaking number of global subscribers during the COVID-19 pandemic, many large…

5 Things to know about FAST Broadcasting

If your business makes video content, I’m sure you have a YouTube channel or maybe a video podcast – you might even stream live on something like Twitch. But if you want to level up, it’s time to get FAST. https://www.youtube.com/watch?v=4lOj7tyEW0I Here are five things to know about Free Ad-Supported Streaming Television. There are lots of FAST platforms, and they’re…

Monetize FAST channels 3x revenues with broadcast-grade private cloud playout

View TV a managed producer of FAST and Broadcast channels has released its in-house private cloud playout and media workflow to self-service customers as the latest release of its Cloudie TV product.View TV has always believed “TV should look like TV always has” and that “FAST is a mere efficiency and addressable ad opportunity, not an opportunity to reinvent TV”…

Broadcasters can finally adopt FAST Distribution as a simple yes sustainable key revenue stream.

Traditional Broadcasters need and want to adopt Streaming, but how? View TV, an original streaming company with two decades of experience, has powered and experienced the success of streaming media and the transformation of audiences’ media consumption from traditional broadcast networks to digital streaming services. Now that Streaming for broadcasters has been honed and aligned as another contribution service, traditional…

FAST is gaining eyes and dollars: the race for subscribers in streaming

Think for a moment: How many streaming services are you subscribed to? Netflix, Hulu, HBO Max, Amazon Prime, Disney+, Paramount+, Apple TV … the list seemingly goes on and on with more streaming services entering the space every year.  Initially, opting into streaming was a way for consumers to save money, an alternative to cable. Now, with so many services…

Disney edges past Netflix in streaming subscribers

Disney edges past Netflix with a total of 221 million streaming subscribers at the end of the most recent quarter and announced it will launch a Disney+ option with advertising this December. In the just-ended quarter, Disney+ added 14.4 million Disney+ customers, beating the consensus of 10 million expected by analysts polled by FactSet, as it released Star Wars series Obi-Wan Kenobi and Marvel’s…

FAST Usage Was Up 9 Points in the First Five Months of 2022

FAST Usage Was Up 9 Points in the First Five Months of 2022. The percentage of U.S. TV watchers who say they use a free, ad-supported TV streaming service rose to 55%, according to Hub Entertainment Research. The percentage of U.S. TV watchers who say they use a free, ad-supported streaming service like Roku Channel, Pluto TV or Freevee ticked up 9 points to…

WTF is FAST Broadcasting

The taxonomy of streaming video services is expanding. Historically, the market was split between ad-supported services offering videos for people to watch on-demand, otherwise known as AVOD services such as YouTube, and subscription-based services offering videos for people to watch on demand, like Netflix’s SVOD service. Then came virtual multichannel video programming distributors (vMVPDs), like Sling TV and YouTube TV,…

Nearly half of FAST channel viewers show high TV ad-receptivity

The free ad-supported streaming TV (FAST) sector has surged over recent months and a new report from LG Ads Solutions has shown that this increase shows not only shows no sign of stopping but also will present advertisers with a lucrative future. The survey, carried out with Leflein Associates, surveyed 1,500 US adults from CTV households to examine consumer adoption,…

BroadcastCDN Released

Press Release “Kapang announces 80/20 revenue share to BroadcastCDN customers" Kapang is Connected TV platform delivering more than 400 FAST & subscription channel services  to viewers in the UK and USA using an internally developed private content distribution network (CDN), BroadcastCDN, to provide broadcast-grade encoding, delivery & monetization from an SRT/RIST live feed sent from any existing playout system. BroadcastCDN…

Kapang announces sustainable FAST business model

Kapang is Connected TV platform delivering more than 400 FAST & subscription channel services  to viewers in the UK and USA using an internally developed private content distribution network (CDN), BroadcastCDN, to provide broadcast-grade encoding, delivery & monetization from an SRT/RIST live feed sent from any existing playout system. BroadcastCDN provides a live linear & on-demand user experience that viewers…

Programmatic CTV Will Fuel a Race to $100 CPMs

CTV advertising is gaining popularity among marketers. However, some are still on the fence as they have several questions, especially related to CPM. Here, Jason Fairchild, CEO, tvScientific, answers some of those questions and explains why performance buyers should consider it.  Jason Fairchild CEO , TvScientific July 14, 2022 Over the past few years, search and social performance marketers have begun…

AVOD: The rise of ad-funded streaming

As consumers tighten their belts, ad funded models are becoming a more enticing prospect for streamers. Netflix’s announcement in April that it has hit an apparent subscriber wall sent out shockwaves, prompting many to question how attractive and profitable the streaming model can be. But suggestions of a streaming crash are premature. Rather, video streaming is growing up. And as…

FAST Channels – Quality not Quantity

FAST Channels - Quality not quantity. So many companies are making channels with some companies having more than 100 channels which are all unwatchable or uninteresting. FAST broadcasting has opened a few opportunities to launch channels with a few hours of content and assume that the channel is going to be watched by millions of people. The reality is a…

View TV Group Announces the Volty Channel to be rebuilt on the FAST 2.0 Standard for Broadcast-Grade TV

Los Angeles CA – May 11, 2022 – Off the back of NAB 2022, View TV Group has announced that Volty the unique channel featuring only electric vehicles currently a FAST channel, has aligned with and will be rebuilt using the FAST 2.0 Standard. “Volty is the world’s largest collection of electric vehicle content and the only TV channel catering to…

The Future of Television requires a Hard Reset

The Future of Television requires a Hard Reset. In all great stories there are five main elements, the characters, the setting, the plot, the conflict and the resolution and the future of television certainly has a story. The Future of Television is ready for transition, but the early adopters agreed to a business model that was created to exploit archive content,…

Kapang enables convergence of Broadcast TV & FAST

Kapang enables convergence of Broadcast TV & FAST. Free Ad-supported Streaming Television (FAST) or vLinear[1] has enjoyed explosive growth in the decade since the first FAST services appeared. The take-up has generally been driven by home broadband enabling streaming, massive choice and the service being free. Cord-cutters’ needs have generally been satisfied in pivoting from traditional subscription TV. TV itself has…

View TV Group Announces FAST2.0 the Next Generation Standard for Broadcast-Grade Connected TV

Los Angeles CA – April 4, 2022 - In the run up to NAB 2022, View TV Group have announced that the open-source FAST2.0 Standard is now available. “The standard provides a step-change for content producers, content and channel owners to open up their inventory to traditional network, satellite or cable TV and brands with the advertisers they normally use.” said Jamie Branson,…

View TV Group Announces five PiZetta Media Channels

Los Angeles CA – April 27, 2022 - View TV Group have announced that the five PiZetta Media FAST channels featuring authentic first-person stories of everyday heroism have aligned with and will be rebuilt using the FAST 2.0 Standard. “PiZetta Media broadcasts five 24/7 FAST channels telling authentic first-person stories of everyday heroism. Frontliners TV tells authentic stories about healthcare workers,…

View TV Group Partners with DMC Broadcast Group to provide Digital Transformation for Broadcast TV

Jersey NY –  April 18, 2022 — View TV Group, owner of the Cloudie TV broadcast-grade CDN and monetization solution, announced today that it has partnered with DMC Broadcast Group to enable cable and satellite broadcasters to achieve digital transformation. View TV Group and DMC Broadcast have partnered to enable traditional and digital TV channels to be hosted on the View TV Group Connected TV…

View TV Group Announces their Playout Centre Operational on its Broadcast-Grade Connected TV Solution Kapang

Los Angeles CA – April 4, 2022 - In the run up to NAB 2022, View TV Group have announced that their playout centre is operational, and the first 200 seats have been sold to a global video social networking service and television content producers, content and channel owners. Back view of a young man watching a big TV panel “Having…

SUSTAINABLE AVOD BUSINESS MODEL BY INVESTING IN NEW CONTENT

Los Angeles – 8, May 2022 - Kapang, the CTV platform recently announced its FAST2.0 Standard that provides a more engaging, ‘cable like’ traditional TV viewer experience. To open up the opportunity to all linear and AVOD content rights holders, Kapang is offering to take new or existing content and recreate their linear channels and/or AVOD/SVOD as FAST2.0 compliant. Being FAST2.0 compliant will…

FAST 2.0 Standard Supports Migration of Live Events, News and Premium Entertainment onto Broadcast-Grade Connected TV

Los Angeles CA – April 4, 2022 - In the run-up to NAB 2022, View TV Group, owner of Cloudie TV have announced that the open-source FAST 2.0 Standard will support the migration of live events, live news and premium entertainment from satellite, cable of OTA to FAST platforms. “The standard provides a route for live and premium branded content to migrate from…

CNN+ shutting down, streaming platform’s head to leave company

CNN+ will cease operations effective April 30, just a little more than one month after it first launched. CNN and Warner Bros. Discovery announced the move on Thursday (April 21). Along with the shuttering of the new streaming service, CNN announced that Andrew Morse, executive vice president and chief digital officer of CNN Worldwide and the head of CNN+, has…

Amid Streaming Boom, Some Companies Love Linear TV

Amid Streaming Boom, Some Companies Love Linear TV. Betting that they can’t compete with Netflix and hoping a diversified approach is more lucrative, A+E, Fox Corp. and AMC Networks are leaning into the cable bundle (and ad-supported streaming). THR ILLUSTRATION / ADOBE STOCK When the upfronts return to New York City in mid-May after a two-year pandemic hiatus, broadcast TV…

Cord Cutting Spikes at 31%

Cord Cutting Spikes at 31% - The top 8 U.S. pay TV platforms combined lost over 1.5 million subscribers in the first quarter. That's bad news for a tech/media/telecom sector that's suddenly enduring slowed subscription streaming uptake (Image credit: Championship Research) The other shoe seems to have dropped for U.S. media companies in the first quarter, which were already facing…

Will Netflix get into live streams to stop you unsubscribing?

Netflix could be going live soon (Image credit: Shutterstock) Will Netflix get into live streams to stop you unsubscribing? These are uncertain times for Netflix, but the streaming service isn't sitting idle as competitors grow and subscribers leave. It has plans to diversify beyond its current core business, and those plans apparently extend to live streaming shows. As per a new report…

Fast-forward to the new service that streamers are rushing to join

Fast-forward to the new service that streamers are rushing to join. The familiar formula of television content shown with adverts is staging a comeback The US programme Judge Judy is helping to lead a brand of free, advertising-supported streaming services that is attracting a sharp rise in revenuesSONJA FLEMMING/GETTY IMAGES Are the credits rolling on the streaming wars? You might…

Warner Bros. Discovery Confirms Plan To Create Single, ‘Awesome’ Global Streaming Product

Ad-supported and ad-free products will be part of the strategy, streaming head JB Perrette said JB Perrette on stage at the Warner Bros. Discovery upfront in New York. (Image credit: Getty Images for Warner Bros. Discovery) HBO Max and Discovery Plus, brought together when Discovery acquired WarnerMedia, are still likely to be combined, the newly combined Warner Bros. Discovery told media buyers. “In the…

Broadcast TV’s reduced role made clear in fall presentations

Broadcast TV’s reduced role made clear in fall presentations. They never even made it onto the stage. There were constant reminders of the diminished influence of broadcast television networks this past week, when entertainment companies Paramount, Disney, Warner Bros. Discovery, NBC Universal and Fox hawked their upcoming wares to advertisers in flashy New York presentations. None was more glaring than…

The Future of Streaming Sounds Like Old School TV

The Future of Streaming Sounds Like Old School TV. Television’s streaming revolution is starting to look like a rerun. At the Milken Institute Global Conference in Beverly Hills on Wednesday, media executives deliberated over the future of online streaming, the disruptive technology that has changed the way content is distributed and consumed. But some of those changes, it turns out,…

Streaming’s Share of TV Viewing Rises to Record 30.4%: Nielsen

Streaming’s Share of TV Viewing Rises to Record 30.4%: Nielsen. HBO Max registers 1% share (Image credit: Nielsen) Netflix, reeling after the stunning announcement that it lost 200,000 subscribers in the first quarter, increased its share of viewing in the U.S. in March, according to new figures from Nielsen. Nielsen said Netflix had a 6.6 share of viewing for the month, up from 6.4% in…

OTT Access Revenue Grew 37% in 2021. Battle for the American Couch Potato report predicts OTT subscriber additions will shrink from 80 million in 2022 to 50 million in 2024 (Image credit: Netflix) Convergence Research Group estimated that over-the-top revenue in the U.S. rose 37% in 2021 to $39.4 billion and is expected to nearly double to $69 billion by…

FAST Broadcast Channel Catalogue

FAST Channels TV at https://fastchannels.tv is a creator of random scheduling content channels producing a bad television experience for the audiences but is also taking 65% of the content owners' revenues to provide the service. FAST Channels TV, owned by Russell Foy, is a great example of technology providers taking advantage of content owners in the FAST Wars and FAST…

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