Start a TV Channel with View TV – If you have ever dreamed of starting your own TV channel, you might think that it is too expensive, complicated, or time-consuming. However, with the help of View TV and kapang, you can create, launch, and manage your own TV channel in a fast, easy, and affordable way. How to Start a TV Channel…

vMVPD vs MVPD - There are a lot of acronyms in the linear and streaming TV worlds. What does MVPD mean? What’s the definition of vMVPD? What about VOD, OTT and CTV? It's a lot of letters with a lot of similar meanings. Let’s take a stab at simplifying it all a bit — from an advertiser’s perspective. What is…

Internet radio FAST Channels is a new form of audio broadcasting that uses the Internet as a medium. Internet radio can offer a wide range of content, such as music, talk shows, podcasts, news, sports, and more. Internet radio can also reach a global audience, as listeners can access it from anywhere with an Internet connection. However, Internet radio has a limitation: it only…

CTV App Stores Growing FAST Channels. The growth of connected TV app stores is increasing the growth of free ad-supported streaming television (FAST) channels.  While the growth of CTV platform app stores will remain constant, the number of FAST channel apps will outnumber CTV device stores. By 2028, the number of FAST channel apps on CTV will exceed the number…

FAST Channel Marketplace is open for businesses to take Free ad-funded Streaming TV to the next level and enable traditional broadcasters to adopt CTV platform and OTT service delivery with little change to their existing business. View TV Marketplace: An Amazing Platform for Premium FAST Channels FAST (Free Ad-Supported Streaming TV) is a booming segment of the streaming TV industry,…

UK broadcasters develop FREELY digital TV service. The new streaming platform with live from BBC, ITV, Channel 4 and 5 launches next year to take on streaming. FREELY will be built in to smart TVs and allow viewers to watch content via the internet. British people will be able to watch everything that is aired on Freeview. They view it…

PGA launches free FAST channel on Samsung TV Plus. The channel features highlights from the world's best players and tournaments and original programming from the PGA Tour. The PGA TOUR and Samsung Electronics, Inc., announced on Wednesday a partnership that will bring the world’s preeminent golf tour to Samsung TV Plus viewers in the U.K., Australia, New Zealand, India and…

Gracenote launches FAST acceleration programme. Unveiled at IBC in Amsterdam, it promises "better FAST content visibility, consumption and monetization." Gracenote, a unit of Nielsen known for providing entertainment metadata and content IDs, on Tuesday unveiled a new offering to help content companies get their Free Ad-Supported Streaming (FAST) channels and programming distributed by major streaming platforms more easily. The FAST Program, which promises to…

Is TikTok the future of television? Streaming companies like Peacock are learning that Gen Z is perfectly happy watching movies and TV shows in small increments on a mobile phone screen. TikTok has been home to dance challenges, weird food creations, makeup transformations, financial advice, and increasingly—movies and television shows. The site has been inundated with clips from pirated shows and films.…

Next Wave of Streaming Platforms will have to do what to survive? Niche streaming platform players have and will continue to arrive on the scene. To survive, they will have to think big or the larger platforms could destroy them by adding their own niches. To their platforms that is. Incumbents will modify revenue streams, merge with adjacent or buy…

POP and Tiny Pop launch FAST Channels. Narrative Entertainment says it will launch POP and Tiny Pop FAST channels on Samsung+ and Netgem. The FAST channels will go live on Wednesday 13 September and will replace the current POP Kids FAST channel, which will also be rebranded to POP on LG, Hisense and Rakuten. Francesca Newington, Director, POP Channels, said:…

Serie A considers launching streaming service of its own. With the new season underway, Italy’s premier league, Serie A, is at a critical juncture regarding its broadcasting and streaming rights. Current rights expire at the end of the 2023/24 season. With bids coming in below the League’s target, there is now talk of Serie A launching its own service. Broadcasters failing to…

Tubi FAST Platform reaches 74 million monthly active users. The free, ad-supported streaming platform, owned by Fox, also reached 1.4 percent of total TV viewing time in August. Tubi, Fox’s free, advertising-supported streaming service, now has more than 74 million monthly active users. That’s up from the 64 million reported in February. And the streaming platform, which was launched in…

285 FAST Channels bring reliable cash to Paramount Global as Paramount+ loses billions. We live in a FAST world. At the end of June, there were approximately 1,500 unique free, ad-supported, streaming television channels. The 21st-century version of syndicated cable. In addition, according to data from Stream Metrics, those channels belong to about 20 U.S. providers. In a Stream Metrics…

Channel 4 uses FAST platforms to launch international channels. The UK broadcaster has joined the FAST revolution with the launch of its first ever international channels. These will be with streaming platforms Tubi, Plex and Xumo Play. Two channels – 4 Adventure and 4 Emergency – will be available on the US versions of the streaming platforms making hundreds of hours of Channel 4…

Aniview, a leading global ad tech and media company, and NEW ID, a pioneering force in technology-based content services in Asia, have united forces in an innovative partnership that promises to reshape the landscape of free ad-supported TV (FAST). Over the past two years, the two companies have been working together to jointly develop a CTV ad server and dynamic ad insertion (DAI) solution to target the monetization of…

TCL launches a streaming service - The electronics brand TCL has launched a new online streaming service named TCLtv+. It allows its customers in North America access to a wide variety of complimentary entertainment programming. The service is dedicated to providing viewers with a free and evolving collection of premium content. The initial launch of TCLtv+ includes more than 200…

Kapang FAST PLUS - Kapang has announced that it has adopted FAST PLUS from View TV, a game-changing solution for streaming TV broadcasters of all sizes. FAST PLUS enables broadcasters to transition from cable and satellite TV to streaming TV with higher revenues, lower costs, and better user experience. Launch a FAST Channel within seven days. "Kapang FAST Plus is…

Connected TV Ad Spending has surged. YouTube CTV spending jumped 31% last quarter, outpacing streamers. The news: Connected TV (CTV) ad spending on YouTube surged far ahead of #streaming competitors last quarter, according to analysis from Tinuiti. Among Tinuiti’s clients, YouTube CTV spending jumped 31% while streaming services like HBO Max and Netflix had growth of just 6%. Though YouTube saw one of the largest jumps, the quarter marked the first time…

Content is King, and FAST is annoying it; if you blinked your eyes, you might have missed it. Free ad-supported television (FAST) has transformed from an alternative platform enabling cord-cutters to watch linear television to a complementary platform operating alongside traditional TV. For the uninitiated, FAST content is available free of charge to consumers via an ad-supported streaming platform. The advertising is integrated into the content, with content…

FAST Sports Channel, one of two new channels from View TV, brings live sports to FAST Platforms whilst empowering sports teams and federations to monetize their loyal audiences using the power of Cloud Production, retaining 100% of ad revenues earned and having control over their destiny. View TV has released FAST Sports Channel as a channel to deliver multiple live sports via an…

Live Cloud Production is changing FAST and now provides a global delivery. Cloud technology is helping live sports in many ways, such as: Enabling more flexible and cost-effective production workflows that can scale up or down depending on the demand and complexity of the event. Enhancing fan engagement by delivering high-quality, low-latency, and interactive live sports content across multiple platforms…

NBCU rolls out FAST channels on Roku as it is placing more of its content on FAST channels. NBCU announced the new FAST linear content from it's Global Distribution library is now available on The Roku Channel. Further channels will come later this year. The channels now available are Murder, She Wrote, Little House on the Prairie, Universal Crime, Saved…

Rapid Rise of Esports Broadcasting as Esports has exploded from nichehobby to mainstream entertainment. It rivals traditional sports, evidenced by escalating media rights deals now reaching hundreds of millions annually. As the audience expands, digital streaming has become the dominant form of accessing esports content. In this deep analysis, we examine the evolution of the rapid rise of esports online broadcasting,…

Streaming TV costs higher than cable, as ‘crash’ finally hits, says a new analysis. It follows warnings that a "crash" was on the way - a day that has now arrived. The report says that after price rises by Apple TV+, HBO Max, Disney, Hulu, and others, the total cost of a basket of popular streaming TV services has now hit $87 per month…

"Streaming Mergers" are inevitable say experts with more likely. A tie-up trend is taking root in the streaming industry. Video on demand providers are scratching around for more subscribers and trying to secure their footing in a crowded market. This is triggering a surge in mergers and acquisitions.  As streamers steal eyes away from television broadcasters, “consolidation was always inevitable”…

Disney drove off a cliff and it is the fault of Hollywood-Right? The trouble brewing in the media and entertainment industry has become one of the most interesting—and truly perplexing—business stories in the world. How does everything seem so bad at the same time? The domestic box office is still in a recession. Pay TV is a nightmare. Streaming is a money…

Disney’s ESPN network is going direct-to-consumer, and CEO Bob Iger reaffirmed Wednesday that it’s “not a matter of if, but when,” as the company explores various potential strategic partners. Disney and ESPN made headlines earlier this week when it inked an exclusive 10-year licensing deal with casino company Penn Entertainment, allowing it to use the ESPN branding to launch online sports betting…

BBC faces mass revolt from television viewers who are no longer willing to pay the television licence fee. A record 2.84 million people now insist they are no longer obliged to fork out £159 for the annual charge. This is because they don’t watch BBC channels or any kind of live TV. This figure is an increase of more than…

Busting FAST Channels Myth as there is, it seems, an oddly mistaken assumption that the key to wealth and riches is to "stand up a FAST channel". To grab some previously ungrabbed library content and then wait for the dozens of aggregator platforms that will pay you handsomely for said channels. Oh and then the ad revenue will come flowing…

Pay TV's Crumbling Tower operates like a game of Jenga. Each new disruptor is like pulling another block out of the tower. It’s only a matter of time before the whole tower topples over—unless Pay TV operators pivot before it’s too late. In 2021, analyst firm Moffett Nathanson wrote “The media industry just suffered from the worst year ever for…

Fox promotes cable bundle as better value for live sports and is not ready to give it up just yet. While other media companies tinker with the idea of offering live sports through streaming, Fox thinks its premium content is better kept behind a "paywall," its top executive confirmed this week. Speaking to investors on Tuesday during fiscal year Q4…

RTL compete with Netflix with "All in One" Streaming Bundle. The new "all-inclusive" platform is promising German subscribers a one-stop-shop for video, live-sports, music, podcasts, audiobooks and digital magazine subscriptions at a time when "everyone is talking about bundling." German broadcast group RTL Deutschland on Wednesday launched an “all-in-one” streaming service that promises to bundle video, live sports, music, podcasts, audiobooks and…

Streaming Services surpass cable as America's most-watched. They now command a more significant share of viewers than cable, data published by Nielsen show. That means apps like Netflix and other streaming platforms capture 38% of all television viewing, compared with 31% for traditional cable, the data show. In a sign of streaming's rapid rise, as recently as May 2021, the shares were 26% for streaming and 39% for…

AMC Networks sheds subscribers as it reports its second-quarter 2023 earnings on Friday 4th August 2023. It reveals it has lost hundreds of thousands more subscribers across its portfolio of niche streamers. It is also down 17% in U.S. ad sales for the April 1st - June 30th period. AMC Networks lost 300,000 subscribers across its streaming services in Q1, falling from 11.8…

Collapse in broadcast TV viewing as even older viewers turn to streaming. The UK regulator Ofcom says it has seen a steep decline in mass audience moments. There are fewer numbers tuning into the traditional linear channels. According to today’s Media Nations Report, there is for the first-time evidence of a significant decline in broadcast TV viewing among older audiences.…

Pluto TV launches Australia - Pluto TV, Paramount’s free streaming television service, is to launch in Australia from the end of August. Comprising more than 50 free ad-supported TV (FAST) channels, Pluto TV will be sold as a dedicated branded area within Paramount Australian and New Zealand’s digital platform 10 Play.  The channels available at launch in Australia will include South Park, new…

Launch a FAST Channel - AST Channels have been seen as the Dotcom boom of the 2020's, streaming technology and internet access have boomed, and Netflix has proven that you no longer need a lumpy set-top box and a sizeable monthly cable or satellite bill. Netflix cannot cover everything with their mini-billing model, with consumers still wanting access to Live…

View TV Live Sports has been released as the latest product from View TV and its consumer platform Kapang. View TV Live solves production companies' and event organisers problems. The new service enables the broadcast of live sports and other live events on FAST channels globally across all platforms, without having to operate your own 24/7 FAST Channel. The service…

ZEASN buys Foxxum and rlaxx TV for an undisclosed fee. As a result, this positions itself as a leading provider of CTV operating systems (OS) and AVOD/FAST products in the market. Furthermore, the combined companies have an installed base of 85 million CTVs worldwide and an AVOD/FAST service accessible on 1.2 billion devices in 27 countries. Within the integration process,…

New research finds the majority of TV consumption is streaming, but agencies say ad spending still favours linear terrestrial. Advertisers arnt moving to streaming TV FAST Great assessment of the parallel trends of viewing and ad spending both moving from linear TV (let's call it "legacy TV" please) to streaming. The takeaway is actually much more positive for streaming than…

Amazon enforce developer policy starting September 1st 2023 - Amazon will soon require international app developers who offer ad-supported streaming video services available to Fire TV users to opt into their in-house ad publishing service or, where unavailable, offer up a cut of their ad revenue. Starting September 1, Amazon will enforce a new developer policy that requires domestic and foreign streaming…

Live Sports Streaming and amazing fan engagement. How FAST Monetization Can Benefit Fans and Teams.Live sports are one of the most popular and lucrative forms of entertainment in the world, attracting millions of viewers and generating billions of dollars in revenue. The traditional ways of delivering live sports to fans are changing rapidly, as more and more consumers are cutting…

Virgin Media O2 launches suite of FAST channels- Virgin Media O2 has partnered with A+E Networks EMEA, All3Media International, Banijay Rights, Blue Ant Media, Extreme International, Fremantle, Little Dot Studios and Tastemade to produce a selection of FAST channels. They’ll be available to Virgin Media customers with V6, TV 360 and Stream boxes. The new channel launches will see Virgin…

Netflix touts AI jobs at $900k amid Hollywood strikes, triggering an angry response from striking Hollywood actors and writers after posting a job advert for an artificial intelligence (AI) expert. The new position would join its Machine Learning Platform team, which drives the Netflix algorithm helping viewers pick new programmes to watch. It pays up to $900,000 (£700,000) per year,…

FAST Men: The Evolution Of TV Ad Buying, past and present. New York City, 1996 In a dimly lit room, thick with cigarette smoke, TV ad buyers leaned back in leather chairs, a tumbler of bourbon in one hand and a cigar in the other. They were salesmen, titans of television advertising, navigating the booming industry during its heyday. The…

Streaming platforms and TV driving economic growth in the UK - Finder.com stated that 9 out of 10 households in the UK used streaming platforms in 2022. Furthermore, 58% of most households in the United Kingdom have at least one streaming platform they’re subscribed to. Another report by PwC stated that entertainment is fast evolving and TV and streaming platforms have…

YouTube TV is to offer NFL Sunday Ticket-Max bundle after teaming up with Google and Warner Bros. Discovery. They plan to introduce a YouTube TV off that bundles NFL Sunday Ticket and Max SVOD service. Philipp Schindler, SVP and CBO at Google, disclosed the pairing Wednesday during Google/YouTube- parent Alphabet’s second quarter earnings call but didn’t yet share any details on pricing…

OTT is the rising star for Cable Television Companies and Local Sports Leagues. The broadcasting domain is being transformed by over-the-top technologies, and the sports broadcast doesn’t stand aside. OTT video streaming technologies have influenced traditional sportscasts and viewing experiences. Sports fans have taken the innovation at its worth, leading to increased demand for sports content easily accessible through OTT.…

Fubo challenges FCC proposal for streaming services reclassification under MVPD term as executives from Fubo met with Federal Communications Commission (FCC) officials. The sports-centric streaming service expressed concern over a proposal to reclassify streaming cable TV replacements. This is due to the way that it will require them to fundamentally change certain aspects of their business. Specifically, the proposal concerns…

Sky Subscribers To Get Lionsgate+ For Free as Sky announced a new partnership with Lionsgate+, the international premium streaming service from STARZ. This will give subscribers more stuff to watch, at no extra cost. This collaboration is set to provide Sky subscribers with access to Lionsgate+’s content for three months at no additional cost. This comes along with several seasons of high-profile…

Spotify raises premium subscription price for millions for the first time on its single account premium plan. This is the first time it has raised prices since 2011 and it is also hiking other services as well. In the UK, subscriptions will rise by £1 a month to £10.99 for an individual plan, £14.99 for a premium duo plan and…

FAST is Dead and technology companies killed it... TV was great as it was it just needed some efficiencies. FAST: The Future of Television or the End of Content Creation? FAST, which stands for Free Ad-Supported Television, is a streaming service that offers linear channels with curated content and advertisements. Streaming TV platforms, such as Pluto TV, Roku, Peacock, and…

Viaplay exits the UK streaming Market - in a surprising turn of events, Viaplay, the streaming service that offers a combination of live sports from the former Premier Sports, along with original Nordic films and TV shows, has announced plans to exit the UK market. Sports streaming takes a hit. This decision was revealed in the company’s earnings report, published…

Comcast has officially launched and integrates 20 free ad-supported streaming TV (FAST) channels into the TV guide on it's cable operator’s X1 pay TV platform. While Comcast’s X1 platform already offers major FAST apps, such as Pluto TV, Tubi, Freevee and Xumo Play, this move is distinct as it marks the first FAST integration into the X1 channel guide. This means…

TCL taps Amagi - TV Manufacturer TCL has tapped cloud-based SaaS technology for broadcast and connected TV provider Amagi to support its new streaming options for TCL TV users in the US. Amagi will help TCL accelerate the addition of channels to its platform, according to the company. As part of the deal, TCl will benefit from a variety of…

Hollywood Actors are going on strike after talks with major studios and streaming services fail. New YorkCNN —  A union representing about 160,000 Hollywood actors is going on strike after talks with major studios and streaming services have failed. It is the first time its members have stopped work on movie and television productions since 1980, after a final day of negotiations on…

Live Sports Streaming is the latest content genre to join the streaming ecosystem as a primary revenue stream. Live Sports Streaming TV for teams, leagues and federations will transition to streaming models over the coming months. Live Sports services have always been the hook of selling broadcast television subscriptions. They have grown Sky TV and Verizon to high revenue subscribers…

Fifa picks Sky Media - The world’s football governing body Fifa has appointed Sky Media as its exclusive sales house to sell ads on streaming platform service Fifa+ in the UK and Europe. Fifa, which launched Fifa+ last year, is the first sports federation to offer an extensive streaming platform. Having launched with a mobile app, the service has expended…

Roku integrates Shopify into one-click shoppable ads. Therefore allowing users to purchase goods with the click of a remote through ads on its streaming TV platform, it announced on Tuesday. Shopify has been integrated into Roku’s “Action Ads” – a format meant to drive a next step down the marketing funnel. For the latest integration, when viewers see an ad…

Tellyo and Atos - London, UK, 11th July 2023 -The 2023 European Games concluded last week, allowing the teams at Tellyo and Atos to finally catch their breath after successfully executing their largest joint project to date. This massive undertaking required extensive planning, integration with ODF format data, and custom development to ensure an efficient and painless workflow and to…

Big Streaming Wars in all of Hollywood's earth scorched streaming wars welcome one of the strangest battles. Tune into TNT or Discovery Channel and chances are you might come upon an ad for a new streaming selection on Peacock or Netflix. Stream something on Max — also owned by the TV networks’ parent, Warner Bros. Discovery — and you’ll see no such thing.…

TikTok’s New Music Streaming Platform generated excitement yesterday in the music industry. TikTok officially announced the launch of its new streaming music service, TikTok Music. With access to millions of songs and unique features not available on competitors like Spotify and Apple Music. TikTok Music, therefore, has the potential to make a massive impact on the music industry and the streaming…

Artificial Intelligence (AI) has become a major talking point in recent years, and many companies are investing heavily in developing AI solutions. The term was coined in 1956 by John McCarthy at Dartmouth College, and today, AI has moved from a theoretical concept to a reality. AI technology can perform tasks typically associated with human intelligence, such as reasoning, learning,…

Cloud TV is a technology that enables the delivery of TV content and services over the Internet without the need for traditional set-top boxes or cable connections. It allows users to access various TV channels, programs, and applications on different devices, such as smart TVs, laptops, tablets, smartphones, and streaming devices. Additionally it provides a more interactive and personalized viewing…

Live video streaming connected TV is forecast to grow CAGR 29.30% in 2023 and reach $559B by 2032. The market for live video streaming is expected to grow due to an increase in demand for video-on-demand (VoD) services, as consumers spend more time in live media and entertainment spaces.  In addition, the increasing population and preference for online streaming platforms…

Sports Streaming is a super shift in television. A jewel thief, the joke goes, once asked a New Yorker where he could locate New York's most precious diamond."It's the one in the Yankees Stadium," said the New Yorker. The joke may be apocryphal, but there's no denying that sports have an outsize influence on society. Loyalty towards teams and admiration (if not outright adoration) of…

Sky Live is launched. More than a year later than expected, Sky has finally taken the wraps off its long-awaited Sky Live accessory for Sky Glass TVs. They showcased both the hardware and software elements of the Sky Live proposition to journalists at a launch event in London. And it’s fair to say there’s more to it than initially meets…

ShowHeroes CTV Innovation are a global leader in digital video content, tech, and advertising solutions. ShowHeroes CTV Innovation continues the extension of its creative services with the launch of Custom Animations for CTV.  This innovative and highly customisable format is designed to elevate brand experiences on connected TV (CTV) platforms. It will yield high levels of engagement because of the…

Tellyo Live Production SCTE, London, UK 28th June 2023. Tellyo, the leading cloud live event production platform, is proud to announce the launch of broadcast-grade ad-break SCTE-35 markers within our flagship Live Production solution. This latest Tellyo release introduces a host of innovative functionalities and tools designed to empower live event broadcasters to monetise their content and broadcasts effectively. This…

LinkedIn to test video ads on streaming services, specifically targeting LinkedIn's 930 million subscribers. Microsoft Corp-owned (MSFT.O) LinkedIn said on Thursday it was working on a video advertising product that would allow marketers to target users of the professional networking site while they watch content on streaming services. For LinkedIn to test video ads it will be trialled by the social networking…

 BBC on-demand button takes on Netflix after demanding for a new 'on-demand' button on all UK TV remotes. Manufacturers may soon be forced to add buttons for iPlayer, ITVX and Channel4 on TV controls as the broadcasting giant complained of 'fierce competition'. In a letter to the House of Commons, the BBC said public service broadcasting (PSB) was 'falling behind' without a direct…

Disney is trying to figure out its streaming ad choreography this summer. Connected TV ad targeting is a tricky dance for new AVOD services like Disney+ with ads, Max’s ad offering or the Netflix ad-supported tier. Move too fast, and the user experience suffers. Move too slow, advertisers get impatient. It has its hands full moving Hulu’s ad targeting capabilities to…

Edgio collaborates with the Canadian Hockey League (CHL) to provide an integrated platform for the delivery of live and on-demand hockey games broadcasts across Canada. Edgio’s Uplynk solution for streaming video enables CHL to manage and organise live and on-demand events via a cloud-based solution. This will unify control across multiple locations and scaling operations. Eric Black, CTO and GM…

Netflix -how do you like yours? Basic with ads please. We learn the pros and cons of their strategy to roll out an advertising based subscription model. As Netflix faces increased competition and revenue challenges, it has introduced a cheaper subscription plan with ads. Kateryna Novatska, head of marketing at Epom, delves into the changing CTV landscape, Netflix’s decision, and…

Elon Musk, owner of the social network believes video can provide a new revenue stream as it seeks profitability. Twitter owner Elon Musk confirms plans the company is working on a dedicated video application for connected TV platforms. Musk, who purchased the social networking site for US$44 billion last year, wants to expand video consumption on the site in a…

Comcast, The Chief Executive Brian Roberts, back in 2018 got a little bit of advice from a taxi driver – buy Sky. And so he did, eventually outbidding and seemingly overpaying for the U.K. pay television provider Sky Plc, valued at roughly $40 billion. At the time, Forbes reported this was likely an unwise purchase and an expensive one at that. According…

The Washington Post has become one of a handful of newspaper brands to launch a FAST channel and is already benefitting from people “spending a lot of time with our journalism” as a result. FAST (free ad-supported streaming television) services have grown in popularity in recent months, with Amazon reporting a 300% growth in FAST viewership on its platforms. Despite the novel acronym, FAST channels…

Freewheel unit on Wednesday unveiled a new effort to turn up the TV ad viewing experience, announcing the launch of The Viewer Experience Lab in partnership with MediaScience. FreeWheel will utilize the new lab both to conduct research into how viewers respond to ad formats and develop new solutions that help media company customers ensure a positive and high-quality ad…

DIRECTV - This week AT&T’s CFO Pascal Desroches spoke at the Bank of America C-Suite Technology, Media, and Telecommunications Conference in London. During that talk, he opened up about how AT&T and how DIRECTV is doing. During the talk, when asked about a possible DIRECTV and Dish merger, he opened up about how well they are doing for AT&T. During…

Magna ad spend on National TV will be down by 7.7%, local TV will drop by 22.4% and AVOD/CTV ad spend will increase by 7.2% in 2023 Magna has become the latest major media agency to reduce its 2023 ad estimates with a revised forecast that overall U.S. video advertising will decline in 2023 by 7.9% (compared to a previous…

Tellyo Live Video Production Mixing Studio and Live Video Clipping Tools get put to the test. Broadcast solutions provider Atos is partnering with Tellyo to help promote the games on digital and social media platforms Technology from Tellyo will be used to deliver clips and highlights from this summer’s European Games. Broadcast solutions provider Atos will be providing technical and…

AI Scheduling is a new way forward in making Connected TV and CTV more curated with little effort.

View TV Connect delivers amazing monetization for Broadcasters. It is a fantastic product to dynamically link video content owners, linear channel broadcasters and advertisers together addressably. By using the View TV Cloud to maximise revenues for content owners and broadcasters to provide a transparent and trustworthy solution for video advertisers. View TV Connect enables broadcasters to amazingly monetize linear & on-demand…

CASH IS KING for Streaming TV broadcasters and content distributors looking to retain their existing business, grow their reach and keep audiences entertained. View TV Cloud was launched to allow streaming TV channels of all sizes to broadcast, distribute, monetize and report across their business with ease using information updated hourly for true reactive business management.  View TV Cloud allows…

FAST Channel problems? Are you a content owner not seeing actual revenues from your content investments and spending on linear channel creation? Does FAST make you Furious? Free Ad-funded Streaming Television (FAST) has had a high exposure as being the next Gold Rush but in reality, the content owners are seeing revenues that could never justify FAST First Productions and…

OTT platforms are the new frontier of the streaming TV industry, as they allow content creators and distributors to offer their own video services directly to viewers over the internet, bypassing traditional cable or satellite TV providers. OTT stands for over-the-top, which means that the content is delivered over the public internet, rather than a private network. OTT platforms have…

OTT Video Platforms, Who are the big ones? "Discover the Big Players in the OTT Video Platform Market!" Exploring the Biggest OTT Video Platforms: Who are the Major Players? The world of online streaming video has grown exponentially in recent years, with the emergence of a number of major players in the Over-the-Top (OTT) video platform space. OTT video platforms…

What is Streaming TV The Future of Broadcasting has arrived. View TV Cloud has delivered an amazing service delivering platforms such as Kapang What is Streaming TV? Streaming TV is a way of watching television content over the internet, without using a cable or a satellite connection. Streaming TV allows you to access a variety of programs and channels on…

View TV, a broadcaster and broadcast technology innovation company, has sold a 40% stake in its end-to-end Smart TV broadcast business to Media Finance & Private Equity firm Play. The deal includes $50m in debt finance for the growth of its consumer platform and the creation of a direct ads and sponsorship agency for its 400 broadcasters. View TV believes…