Jamie Branson

Streaming Media Mentor & FAST Channel Expert

Live Cloud Production

Live Cloud Production is changing FAST and now provides a global delivery.

Cloud technology is helping live sports in many ways, such as:

  • Enabling more flexible and cost-effective production workflows that can scale up or down depending on the demand and complexity of the event.
  • Enhancing fan engagement by delivering high-quality, low-latency, and interactive live sports content across multiple platforms and devices.
  • Generating insights from performance analytics, such as player tracking, shot quality, and catch probability, can improve the game strategy and the viewing experience.
  • Creating brilliant venue experiences that can personalize the in-stadium experience for fans and optimize the operations and security of the venue.
  • Innovating new ways of creating and sharing live sports content, such as using artificial intelligence, machine learning, and cloud graphics to augment the live feed with additional information and features.

Cloud technology is transforming the sports business and enabling new possibilities for sports organizations, broadcasters, and fans.

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