This past fall, media software maker Plex expanded its service with the integration of a dedicated news hub within its app — a feature that arrived by way of its acquisition of streaming news startup, Watchup. Now the company is preparing to move into other verticals that will further complement its software for organizing home media, and streaming and recording live TV from a digital antenna. In the first quarter of 2018, the company will introduce the ability to discover and watch both audio and video podcasts in its app, TechCrunch has learned.

What makes the integration potentially more interesting is that, along with Watchup’s partnerships and deals in the news media space, the startup also brought to Plex its own recommendation technology, designed to help people find the news they want to watch.