Amazon has signed an exclusive agreement with the organisers of the US Open Tennis Championships.
The five-year deal with the USTA gives the streaming service live rights to the tournament in the UK and Ireland. Prime members will have access to live matches and on demand highlights.
“We are proud to partner with the USTA to add the US Open to the growing portfolio of sports available on Prime Video,” added Alex Green, Managing Director, Channels & Sports, Prime Video Europe. “This prestigious event, along with the other exciting tennis coming this year and next, makes Prime Video a destination for tennis fans in the UK and Ireland.”
“This new partnership allows the USTA to showcase our live and on-demand content to Amazon Prime members throughout the U.K. and Ireland,” said Lew Sherr, USTA Chief Revenue Officer. “We are excited to market the telecasts via Prime Video and provide fans more ways to watch tennis matches.”
Up until 2016 the rights had been shared between Sky Sports and Eurosport, before Eurosport took on the coverage exclusively in 2017.
Amazon is also said to be in conversation with the Premier League over one or more of the two unsold packages in the 2019-22 rights round.
Written by: Julia Clover
Taken from: https://www.broadbandtvnews.com/2018/04/20/amazon-prime-video-wins-us-open-tennis-rights-in-the-uk/